Hi, I’m Karen Wilson!
I’m the marketing and business strategist behind KCW Consulting!
One of the great pleasures of partnering with my clients on this journey is experiencing those moments that change how they view the practice of marketing.
As we navigate the behind-the-scenes work, more and more of the big picture comes into focus and those moments happen more and more often.
When it comes to small business, though, the support can’t stop at the strategy.
Building a sustainable business when you’re a solo practitioner or micro business means finding new, better, easier, or more efficient ways to get the work done.
This happens to be one of my personal specialties and, as a solopreneur myself, I get a LOT of practice.
Are you curious about what it’s like to work with me? Visit my FAQs or read some of the testimonials from clients to learn more.
Marketing has a reputation problem
There are so many ‘gurus’ out there who push the idea that you have to hustle hard and always be promoting one thing or another, usually from a one-size-fits-all approach. It’s enough to make anyone burn out or give up.
This is one of the reasons marketing has a bad reputation, especially among small business owners, and I’m on a mission to show you and others like you that there’s a better way.
I’m here to give you permission and a plan so you can approach marketing your business differently.
With over 20 years of marketing and communications experience, I’ve learned how to empower my clients with realistic marketing strategies and plans that aren’t going to cause overwhelm or fizzle out.
And I’d love to do the same for you.
There is no one-size-fits-all approach to marketing
Wouldn’t it be great if there was?!
Since every business has unique circumstances and needs, of course, it’s important to approach marketing with that in mind.
We’ll work together to identify the right path for you and your business, and you might even find you actually like marketing more than you ever imagined you would.
When the strategy is set and you have a plan laid out for you, you’ll have more clarity and confidence for prioritizing marketing and business activities.
Do you want to communicate what you do more effectively?
Are you ready to create efficient, repeatable processes?
Is connecting your goals to your actions a priority?
Did you answer yes to any of these questions? 👇🏻
