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Today's world is noisy. There's a big crowd out there and a lot of businesses are saying the same things everyone else in their industry says.
How do you cut through the noise and help people take notice of you?
You can shape your brand with words and content at the same time you pull people in with a strong visual brand.
Your words, paired with the right visuals, make a powerful statement about who you are and what you do. Use words to help shape your brand so people see the personality and values behind your work.
I can help you develop your core messaging that gets to the core of your why, rooted in a human truth that creates connection.
Once you know what you want to say, I'll help you adopt a writing style and tone that shows people what you can do for them with your own unique flare.
What does your website say about you?
It's your home base online, so it should be the right fit for you and your business.
You may visit Facebook, Twitter, LinkedIn and other sites to talk about your work, but your website is where you live. It reflects your business personality and values through words and visuals.
Whether you have words on your site today or not, every page on your site can be considered a blank slate for you to convey important thoughts, ideas and information to the people you want to help.
And, just like you carefully decorate and fill your home with meaningful items, your website needs time and attention to detail - with a thoughtful plan based on your unique needs.
Every page of your site matters from the static pages (home, about, contact, services, etc.) to landing pages and blog content, you want to have the right copy grab and keep your audience's attention.
Digital publications are a valuable tool for your audience and tactic for your business.
Use ebooks, white papers, reports, and more to showcase your expertise while you grow your email list.
This kind of content can play an important role in your overall content strategy, giving you opportunities to repurpose content across multiple channels.
It might sound overwhelming to write an ebook, but you already have the knowledge. You use that knowledge every day to serve your clients and customers. Getting it out into a useful format is easier than you think.
With the right approach to your content, it can be a way to show people how valuable you can be to their organization. It's proof that you know what you're talking about. But the content you share with the masses isn't customized to specific organizations or businesses.
Show them what's possible so they want you to guide them on the journey to making it happen.
Despite what some say, email is not dead. In fact, when it comes to marketing your services, email is high on the list of most effective tactics.
And it make sense. People give their email address to you in exchange for something of value.
Being invited to take up space in someone's inbox these days is an honour that can't be taken lightly. That's why you need a solid plan for how you use that space.
Use this opportunity to keep your audience aware of what you can bring to the table with every email they receive.
Infographics are a way to tell a story and convey important data and other information in a way that is quick to read and understand. They're used in numerous ways:
Regardless of how you use an infographic, it needs a structure and story that gets your message across.
Videos and presentations are fantastic mediums for telling a story, even if you're sharing information about typically dry topics - no, especially if your topic is dry. That's when having a good story to tell is most important.
If you're giving a presentation or creating a video, it should be built with the end in mind.
A presentation of factual information, regardless of the medium, doesn't ever have to be boring. You just have to find the human truth that compels your audience to connect with the story.
When you're doing an off-the-cuff video, you don't need me. But if you want to plan out a professional quality video, don't forget the script!