Words matter. They have the power to teach, to influence, and provoke. Individual words don't always have an impact. But put them together with other words to convey ideas and information accurately and it leaves an impression. It's like putting together a thousand-piece puzzle. The process can start out messy, but when the last piece is laid in place, you have a sense of pride, relief and joy in the outcome.
I'm a resourceful, detail-oriented strategic marketer who's passionate and knowledgeable about creating effective content with a strong focus on storytelling. Stories, rather than formulaic content, grab the audience's attention and help them relate more closely to the content being presented. Formulaic content is useful for reference and sharing useful information, but it doesn't have the power to create a connection. Finding a new angle to look at old thoughts and ideas can mobilize and excite the audience into taking action.
As a worker, I use each new task in every project to learn new, and sharpen existing, skills. I try to be helpful to others and remain calm under pressure while generating high-quality, thorough work product. My strong writing skills and knowledge of the technical aspects of social media and online marketing would be an asset to any organization.
As the lead brand storyteller, I'm responsible for building core messaging for the company and working with product marketing on product-focused messaging. I manage the process of creating, editing, and distributing public-facing content, with a focus on marketing best practices. I support this work by staying up-to-date with industry news and generate ideas around trending topics.
When new content is developed, I coordinate with the design team to provide supporting visuals or layouts. I'm the lead editor, proofreading and editing written pieces before publication, using internal style guides as reference to maintain consistency.
I'm also responsible for overseeing website maintenance and updates while project managing a new website design. I conduct keyword and SEO research to understand customer needs and identify gaps in existing content as well as recommend new topics. Monitor web traffic and engagement (e.g. conversions and bounce rates) and monitor PPC campaigns.
I help businesses discover and tell their story online and off. As the owner and principal digital marketing strategist, I provide organizations with a variety of freelance services including digital marketing strategy, blog post writing/editing, writing and light design for non-web-based projects as well.
Some clients include: Narrative I/O, Western Ottawa Community Resource Centre, RIZEN Business Lawyers Alliance, Patry Law, Whole Therapy Ottawa, SC&C IP, Chavender, Wing’s Bookkeeping.
January 2017-September 2017
August 2016-January 2017
I did a lot of writing and editing, creating inspiring and compelling content that helped people so they want to know more about Saba (Halogen). Along with others on the marketing team, we put words together to generate attention and create an impact on current and prospective customers.
As the lead brand writer/storyteller, I was responsible for helping develop top-level messaging, establishing writing standards and developing on-brand content.
I worked with my colleagues on the marketing team to define our presence on the web, at events, and in collateral. Then I wrote content that supported the focus for the web and other mediums according to best practices appropriate for each medium.
I was also responsible for helping develop our content strategy. I regularly stay on top of market data and trends in the HR and talent management space to support informative, valuable content development.
December 2010-August 2016
I led a team of one responsible for marketing and communications for Councillor Scott Moffatt. My work included creating content for and monitoring various social networks, the website, bi-annual newsletters.
I designed our bi-annual newsletter for distribution to residents. I was the webmaster and web content developer. I liaised with advertising departments of local publications, designing or revising graphics for advertisements. I managed internet-based communications, offering solutions and mediating conversations.
March 2012 - May 2015
With my business partner, Lara Wellman, I founded Wellman Wilson to help small- to medium-sized businesses increase their visibility and grow their customer base through digital marketing best practices. We provided a range of service, including workshops, coaching and strategic planning so clients could become comfortable with social media and other web tools. I advised clients on how to use tactics that would nurture clients through their sales funnel using appropriate tools and techniques each step of the way.
October 2009-November 2010
During this contract, I was responsible for processing all new home sales files and design centre purchases, as well as notifying new home purchasers of various stages of their new home construction in accordance with the Tarion rules.
While at Minto, I was involved in discussions regarding process improvement and spent months developing ways to streamline and automate both the home sales process and design centre process. I helped design a spreadsheet that automated the calculation of all design centre upgrades to help reduce errors.
May 2006-May 2009
As the sole member of the marketing team, I helped with sales enablement, contracting and product marketing. I was project manager for a marketing initiative, the Employees' Choice Awards presented in partnership with the Ottawa Business Journal. I managed web content, trade show planning, email marketing campaigns, event planning, CRM administration, draft/proofread contracts, proposals, RFP responses and more.
As project manager, I coordinated survey deployment projects for a variety of clients (not-for-profit, healthcare, private corporations, etc.), liaised with clients as required to assist with requests for information on survey projects, survey support issues, and change orders.
December 2002-February 2005
I was responsible for developing and then managing the client/prospect contact database and the articles library database. The contact database held somewhere between 500-1000 records, but it was critical to many of the client administrative processes.
Once the contact database was live, work began on the articles database. This database consisted of the library of articles from numerous sources on financial and estate planning topics. The database held over 8,000 records and took over a year to develop. The creation of these two databases resulted in streamlined processes and long-term time savings.
September 2001-November 2002
I prepared and distributed news releases issued all over Canada to every type of media outlet. I also managed the distribution of materials internally to staff, ensuring that they were aware of pertinent news items about The War Amps as well as any relevant stories about amputees or veterans.
Throughout my time on this contract, I gained an understanding of the needs of the communications department and other departments in the organization and implemented a number of process improvements, streamlining many of the tasks of my position which saved time and increased overall productivity.
May 1997-November 2000
I worked in several different roles within the Bureau of Applications Development (part of the Information Technology Division/State Technology Office at the time), primarily providing support services.
Projects that I worked on included updating the COPES manual in preparation for the rollout of Y2K corrections to the mainframe. The manual was used by personnel offices all over the state that used COPES as their human resources information system (HRIS). COPES was the mainframe database through which most HR processes and information for the State of Florida was funneled. Our bureau was responsible for time tracking, purchasing and other database systems that were used by most state departments.
Incentives for Success Awards Program (1999-2000, DMS): As coordinator for this program for our division, I was responsible for marketing the program to employees, collecting nominations, documenting committee decisions, coordinating promotion of awards program, prepare all paperwork, including authorization forms, certificates and letters to recipients and awards ceremony details. During my time coordinating, nominations quadrupled and there was increased interest in the program throughout the entire IT Division.
The projects described below are special projects I took on over and above regular job duties (where indicated) or were taken on outside of work hours.
Kids in the Capital (KIC) is a community blog for parents of young children in the Ottawa area to share their experiences living in Canada's capital city.
With my partner, Lara Wellman, I coordinated content with regular and occasional contributors (3-5 days per week), liaised with advertisers and PR firms, maintain public presence on Twitter and Facebook, moderate private community group on Facebook, create graphics for web site/blog posts, encourage community participation (blog posts, comments, etc.) and develop strategies to further promote the site through social and traditional media.
Developed two courses for the Social Media Compliance Management certificate. Social Media Privacy and Security (COM1011) covers privacy concerns and responsibilities, and gave an overview of other compliance concerns such as copyright and trademark. Social Media Policy - Applied (COM1014) walks students through the various parts of putting together a social media policy with consideration of internal and external factors, as well as community management guidelines.
Course development was completed in coordination with Algonquin staff. Each course includes 14 lessons, detailed rubrics for each assignment and learning activities to reinforce concepts covered in the course materials.
Co-founded by TalentMap and the Ottawa Business Journal
Internally managed the process from start to finish, ensuring TalentMap’s survey administration application was built and fully tested, managed scheduling survey programming, reporting, and quality control coordination for “blind” reports for selection committee and final reports for participants.Coordinated programming of surveys, publishing/maintaining nomination web site. Maintained contact with participant organizations to report response rates and answer questions regarding the program. Organized the selection committee process.
Set strategic priorities for the WBN in consultation with Executive, set agenda/preside over all Executive and Board meetings, sit as ex-officio member of all committees, monitor committee activities, act as official spokesperson for the WBN, lead review and update of strategic plan and by-laws, supervisor to Executive Director.
Managed WBN’s monthly newsletter, soliciting and writing content, assisted with writing and publishing content to WBN’s social media accounts
KNRC is a group of community volunteers that raise funds to enhance the services and facilities offered at the Richcraft Recreation Centre Kanata, including the Junior Rangers program, the Kanata Race Day, and more.
Ausome Ottawa, founded by Derek Firth and Liisa Vexler, is enriching the lives of children with autism through sport. It's a not-for-profit organization that provides a variety of sports activities free of charge, along with low ratio support.
Since 1976, the PWAC has worked to improve conditions and rates for writers in Canada. The association's mandate is to foster respect for professional non-fiction writers and their valuable skills, to promote fair compensation for their work, to support and promote members at all stages of their careers and more.
General liberal arts coursework
Music Education/Liberal Arts
Marketing, Web and Graphic Design Courses