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Profile


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Profile


Words matter. They have the power to teach, to influence, and provoke. Individual words don't always have an impact. But put them together with other words to convey ideas and information accurately and it leaves an impression. It's like putting together a thousand-piece puzzle. The process can start out messy, but when the last piece is laid in place, you have a sense of pride, relief and joy in the outcome.

I'm a resourceful, detail-oriented strategic marketer who's passionate and knowledgeable about creating effective content with a strong focus on storytelling. Stories, rather than formulaic content, grab the audience's attention and help them relate more closely to the content being presented. Formulaic content is useful for reference and sharing useful information, but it doesn't have the power to create a connection. Finding a new angle to look at old thoughts and ideas can mobilize and excite the audience into taking action. 

As a worker, I use each new task in every project to learn new, and sharpen existing, skills. I try to be helpful to others and remain calm under pressure while generating high-quality, thorough work product. My strong writing skills and knowledge of the technical aspects of social media and online marketing would be an asset to any organization. 

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Professional Background


Professional Background


Saba Software
(formerly Halogen Software)

Senior Content Writer & Editor

January 2017-Present

Marketing Writer

August 2016-January 2017

I do a lot of writing and editing, creating inspiring and compelling content that helps people so they want to know more about Saba (Halogen). Along with others on the marketing team, we put words together to generate attention and create an impact on current and prospective customers.

As the lead brand writer/storyteller, I'm responsible for helping develop top-level messaging, establishing writing standards and developing on-brand content. 

I work with my colleagues on the marketing team to define our presence on the web, at events, and in collateral. Then I write content that supports the focus for the web and other mediums according to best practices appropriate for each medium.

I’m also responsible for helping develop our content strategy. I stay on top of market data and trends in the HR and talent management space to support content development that educates our audience.


Karen C. Wilson Communications

Chief SToryteller & Marketing Strategist

May 2015-Present

I help businesses discover and tell their story online and off. As the owner and principal digital marketing strategist, I provide organizations with a variety of freelance services including digital marketing strategy, blog post writing/editing, writing and light design for non-web-based projects as well.

Some clients include: Narrative I/O, Western Ottawa Community Resource Centre, RIZEN Business Lawyers Alliance, Patry Law, Whole Therapy Ottawa, SC&C IP, Chavender, Wing’s Bookkeeping.


City of Ottawa

Social Media, Web Content & Advertising Manager

December 2010-August 2016

I led a team of one responsible for marketing and communications for Councillor Scott Moffatt. My work included creating content for and monitoring various social networks, the website, bi-annual newsletters.

I designed our bi-annual newsletter for distribution to residents. I was the webmaster and web content developer. I liaised with advertising departments of local publications, designing or revising graphics for advertisements. I managed internet-based communications, offering solutions and mediating conversations.


Wellman Wilson Consulting

Digital Marketing Strategist

March 2012 - May 2015

With my business partner, Lara Wellman, I founded Wellman Wilson to help small- to medium-sized businesses increase their visibility and grow their customer base through digital marketing best practices. We provided a range of service, including workshops, coaching and strategic planning so clients could become comfortable with social media and other web tools. I advised clients on how to use tactics that would nurture clients through their sales funnel using appropriate tools and techniques each step of the way. 


Minto Developments Inc.

Assistant Director, Sales Administration

October 2009-November 2010

During this contract, I was responsible for processing all new home sales files and design centre purchases, as well as notifying new home purchasers of various stages of their new home construction in accordance with the Tarion rules.

While at Minto, I was involved in discussions regarding process improvement and spent months developing ways to streamline and automate both the home sales process and design centre process. I helped design a spreadsheet that automated the calculation of all design centre upgrades to help reduce errors.


TalentMap

Marketing Coordinator/ Project Manager

May 2006-May 2009

As the sole member of the marketing team, I helped with sales enablement, contracting and product marketing. I was project manager for a marketing initiative, the Employees' Choice Awards presented in partnership with the Ottawa Business Journal. I managed web content, trade show planning, email marketing campaigns, event planning, CRM administration, draft/proofread contracts, proposals, RFP responses and more.

As project manager, I  coordinated survey deployment projects for a variety of clients (not-for-profit, healthcare, private corporations, etc.), liaised with clients as required to assist with requests for information on survey projects, survey support issues, and change orders.


The Millar Corporation

Process Improvement Specialist

December 2002-February 2005

I was responsible for developing and then managing the client/prospect contact database and the articles library database. The contact database held somewhere between 500-1000 records, but it was critical to many of the client administrative processes.

Once the contact database was live, work began on the articles database. This database consisted of the library of articles from numerous sources on financial and estate planning topics. The database held over 8,000 records and took over a year to develop. The creation of these two databases resulted in streamlined processes and long-term time savings.


The War Amputations of Canada

Communications Assistant

September 2001-November 2002

I prepared and distributed news releases issued all over Canada to every type of media outlet. I also managed the distribution of materials internally to staff, ensuring that they were aware of pertinent news items about The War Amps as well as any relevant stories about amputees or veterans. 

Throughout my time on this contract, I gained an understanding of the needs of the communications department and other departments in the organization and implemented a number of process improvements, streamlining many of the tasks of my position which saved time and increased overall productivity.


Florida Department of Management Services

State Technology Office | Applications Development

May 1997-November 2000

I worked in several different roles within the Bureau of Applications Development (part of the Information Technology Division/State Technology Office at the time), primarily providing support services.

Projects that I worked on included updating the COPES manual in preparation for the rollout of Y2K corrections to the mainframe. The manual was used by personnel offices all over the state that used COPES as their human resources information system (HRIS). COPES was the mainframe database through which most HR processes and information for the State of Florida was funneled. Our bureau was responsible for time tracking, purchasing and other database systems that were used by most state departments.

Incentives for Success Awards Program (1999-2000, DMS): As coordinator for this program for our division, I was responsible for marketing the program to employees, collecting nominations, documenting committee decisions, coordinating promotion of awards program, prepare all paperwork, including authorization forms, certificates and letters to recipients and awards ceremony details. During my time coordinating, nominations quadrupled and there was increased interest in the program throughout the entire IT Division.

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Special Projects


Special Projects


 

The projects described below are special projects I took on over and above regular job duties (where indicated) or were taken on outside of work hours. 

 
 

Kids in the Capital

Ottawa Community Blog, Co-Owner 2011-2015

Kids in the Capital (KIC) is a community blog for parents of young children in the Ottawa area to share their experiences living in Canada's capital city. 

With my partner, Lara Wellman, I coordinated content with regular and occasional contributors (3-5 days per week), liaised with advertisers and PR firms, maintain public presence on Twitter and Facebook, moderate private community group on Facebook, create graphics for web site/blog posts, encourage community participation (blog posts, comments, etc.) and develop strategies to further promote the site through social and traditional media. 


Algonquin College

Course Development, 2013-2014

Developed two courses for the Social Media Compliance Management certificate. Social Media Privacy and Security (COM1011) covers privacy concerns and responsibilities, and gave an overview of other compliance concerns such as copyright and trademark. Social Media Policy - Applied (COM1014) walks students through the various parts of putting together a social media policy with consideration of internal and external factors, as well as community management guidelines. 

Course development was completed in coordination with Algonquin staff. Each course includes 14 lessons, detailed rubrics for each assignment and learning activities to reinforce concepts covered in the course materials.


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Employees' Choice Awards

Project Manager 2006-2008

Co-founded by TalentMap and the Ottawa Business Journal

Internally managed the process from start to finish, ensuring TalentMap’s survey administration application was built and fully tested, managed scheduling survey programming, reporting, and quality control coordination for “blind” reports for selection committee and final reports for participants.Coordinated programming of surveys, publishing/maintaining nomination web site. Maintained contact with participant organizations to report response rates and answer questions regarding the program. Organized the selection committee process. 

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Volunteer Activities & Memberships


Volunteer Activities & Memberships


The Women's Business Network of Ottawa

President 2015-Present 

Vice-President, 2014-15 

Set strategic priorities for the WBN in consultation with Executive, set agenda/preside over all Executive and Board meetings, sit as ex-officio member of all committees, monitor committee activities, act as official spokesperson for the WBN, lead review and update of strategic plan and by-laws, supervisor to Executive Director. 

Marketing & Communications Committee, 2014-2015 

Managed WBN’s monthly newsletter, soliciting and writing content, assisted with writing and publishing content to WBN’s social media accounts 

 

Ausome Ottawa

Board Member

Ausome Ottawa, founded by Derek Firth and Liisa Vexler, is enriching the lives of children with autism through sport. It's a not-for-profit organization that provides a variety of sports activities free of charge, along with low ratio support.

 

Professional Writers Association of Canada

Member

Since 1976, the PWAC has worked to improve conditions and rates for writers in Canada. The association's mandate is to foster respect for professional non-fiction writers and their valuable skills, to promote fair compensation for their work, to support and promote members at all stages of their careers and more.

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Education


Education


Tallahassee Community College

1996

Tallahassee, Florida

General liberal arts coursework

Florida State University

1996-1998

Tallahassee, Florida

Music Education/Liberal Arts

Algonquin College

2004-2007

Ottawa, OntariO

Marketing, Web and Graphic Design Courses