These days, it's easy to build a website, sign up for a Facebook page, start a Twitter account and build a pretty comprehensive web presence within a few short hours.
But just because you have all the channels set up doesn't mean you're done.
Are you on the right channels? Do you know how they can benefit your business?
When you have a clear plan that outlines your objectives and the steps you need to take to meet them, it's easier to act on your intentions. A comprehensive content marketing strategy focuses your efforts on the tactics that make sense for your business.
And you'll spend far less time on tactics that aren't effective.
You don't need to guess at what's going to work. You just need a plan.
When you go all in on a strategic content approach to marketing your business, you need great content that shows off your expertise and tells a compelling story about your business.
And all of has to fit your business personality, values, and style.
Not a writer? That's okay!
Not sure about the ins and outs of building online content? Not a problem.
You need someone who can help you write content for people, optimize it for SEO, and filter it through your content strategy.
That's how you get focused, effective, useful content.