They have the power to teach, influence, and even provoke. Individual words don't always have an impact. But put them together with other words to convey ideas and information accurately and it leaves an impression. It's like putting together a thousand-piece puzzle. The process can start out messy, but when the last piece is laid in place, you have a sense of pride, relief and joy in the outcome.
It's an expression of who you are, what you stand for - it tells your point of view. Because your why is more important than what you do.
Do you know your why?
If you don't, neither do the people you're trying to reach.