Goal setting and planning your marketing for a new year

The New Year is around the corner which means it’s time to get planning.

While it’s never too late to start this process, you’re sure to feel a sense of relief if you tackle it early – giving yourself clarity on where you want to go and what you want to achieve.

Once you’ve developed a sense of your goals, it’s time to embed them into your business strategy for the year.

Business, Systems and ProcessesJasmine IrvenNovember 2, 2023goals, setting goals, entrepreneur goals, personal goals, business goalsComment

Managing marketing and business when you’re away: an out-of-office checklist

Prioritizing rest and vacation might not seem like a productive use of time as a business owner, but time away from your desk can give you the opportunity to replenish your motivation, productivity, creativity, and energy. With a little preemptive planning, boundary setting, and delegating, it’s a lot easier to unplug and to enjoy your time away without guilt.

Here’s how to set yourself up for success.

Business, MarketingJasmine IrvenOctober 26, 2023holidays, planning, productivity, marketing, rest, burnout, burnout recovery, out of officeComment

Choosing marketing tactics based on what works (even when you don't like it)

All too often I speak to clients about various tactics in marketing and they scrunch up their faces (giving me a clue that they're not on board) and then share their feelings about said tactic(s). Now, I'm not one to push anyone to do something they're really against doing. But, the objections I hear from clients are often about personal dislike of something, which is a whole different conversation.

While you can always make business and marketing decisions based on your personal thoughts and feelings, in doing so you are missing out on the opportunity to create a well-rounded marketing strategy. Here’s how to approach your marketing instead.

Marketing, BusinessJasmine IrvenOctober 5, 2023marketing, marketing tactics, tactics, business planning, social mediaComment

Content writing prompts: 5 ideas to ignite your imagination

Constantly trying to come up with content ideas day in and day out can seem like a daunting task, and after a while it’s inevitable that you’ll experience moments where you find yourself staring at an empty page and a blinking cursor, trying to figure out what to write about.

On those days, I like to turn to the world of content prompts. For both myself and my clients, using creative writing prompts as a starting point for a blog or social media post can help to ignite the imagination.

Here are 5 to get you started.

Your comments matter: Everything you do publicly is a representation of your brand, so be intentional!

How you show up online is a direct extension of your brand. This goes beyond what you’re posting on your business social media accounts, or on your company website and blog, and also encompasses any comments you decide to share online.

When you show up authentically and positively, engaging with other brands and content in appropriate ways, it can do wonders for your company's growth.

On the other hand, if you find yourself regularly commenting on posts without taking pause first to consider how those comments might be perceived by your audience, you might end up regretting those moments of keyboard courage.

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