Hi, I’m Karen Wilson!
I’m the marketing and business strategist behind KCW Consulting—and a solopreneur who knows what it’s like to juggle it all. With over 20 years of experience, I’ve helped entrepreneurs, nonprofits, and small teams simplify marketing, streamline operations, and build systems that actually work.
I’ve held executive and director roles on boards, including chairing the Women’s Business Network of Ottawa, where I led strategic planning and implemented technology solutions for operational sustainability. I’ve also managed large-scale marketing campaigns for industry events, overseeing logistics, staffing, and audience engagement.
These experiences have given me a front-row seat to the challenges organizations face when marketing and operations aren’t aligned—and taught me how to design processes that connect strategy to action. I combine this expertise with a hands-on approach to help solopreneurs and micro businesses gain clarity, confidence, and momentum.
Marketing doesn’t have to be overwhelming or time-consuming. Done right, it’s a tool to build connections, engage your audience, and drive meaningful results.
Your business, your way
Small business support can’t stop at strategy alone. Building a sustainable business as a solo practitioner or micro business means discovering better, easier, and more efficient ways to get work done. You didn’t start your business to become a full-time marketer or content creator—and that’s where I come in.
I specialize in helping women entrepreneurs and solopreneurs create:
Marketing strategies that actually fit their business
Repeatable, efficient processes that save time and reduce stress
Clear connections between goals and daily actions
Every business is unique, so there’s no one-size-fits-all approach here. Together, we’ll identify the path that works for you—and you might even find that marketing becomes something you enjoy.
Clarity and confidence for marketing your business
There is no one-size-fits-all approach to marketing because every business has unique circumstances, goals, and challenges.
We’ll work together to identify the right path for you and your business, helping you see marketing as a tool for meaningful growth. You’ll focus on:
Seeing marketing as a way to make authentic connections, not just generate sales
Aligning your business practices with your values, not generic advice
Building confidence in your decisions so you can grow sustainably
When your strategy is set and your plan is laid out, marketing stops feeling overwhelming. Every action becomes intentional, ethical, and connected to the bigger picture of your business—giving you clarity, confidence, and momentum to grow.
Is this you?
Do you want to:
Communicate what you do more effectively?
Create processes that actually work for your business?
Connect your goals to your daily actions with confidence?
If you answered yes to any of these, you’re in the right place. Let’s get started on building a marketing approach that works for you, not against you.
