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Sharing your expertise will never replace working with you
Content Karen Wilson Content Karen Wilson

Sharing your expertise will never replace working with you

One of the objections I hear from business owners pretty regularly about content is the idea that when they share too much, it makes their services unnecessary. I get the concern. So much content these days is geared toward sharing how to do specific individual tasks.

If you teach people how to do everything you do, how can you compel them to pay for your services?

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