Passive income is the holy grail of business. Or so we're told by business and marketing experts alike. Except – it's not realistic and likely won't happen for you. If it worked, those sunny beaches would be full of passive income earners living it up.

Here’s the bottom line: it takes a lot of work to make money off of courses, books, or guides of any kind, even if you have a large and engaged audience.

Let’s review the bare minimum requirements for creating “passive income,” and what I’d suggest you prioritize instead.