Repeating content effectively: If it’s worth sharing, it’s worth repeating

One of the most common questions that comes up when I’m talking about content is whether to repeat coverage of the same topic in content. My answer? Every time: yes, absolutely. Just about every company that’s around for as little as two or three years is going to repeat coverage on some topics if they have a robust content program.

ContentKaren WilsonFebruary 19, 2019repetition, case study, medium, message, messaging, business, learning, perspectiveComment

On the study of writing

There are talented writers with zero formal training beyond the required years of writing through school. There are talented writers that make study and practice of the craft a priority akin to eating and drinking through formal instruction.

WritingKaren WilsonSeptember 2, 2015studying, writing, learning, writerComment

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