I was doing some research for a blog post recently and came across a post that - based on the title - had exactly what I was looking for. I was trying to find practical advice for storytelling in a particular context. I eagerly started reading the post, curious to see what the author could add to my research.

The post was written in a storytelling format, offering up examples of how the author had used the tactic they were writing about. But I was lost by the second line of the blog post.