I love creating lovely images for my website. I have developed my own brand style guide so that fonts and colours I use on images are consistent throughout. I've personally invested a lot of money in tools like Adobe Creative Cloud and a subscription to Adobe Stock because I take on occasional graphic design projects for clients, in addition to doing all of my own design work.
That said, I don't know many business owners that want to buy and use Adobe design tools, because there's a fairly heavy learning curve and it's expensive when design isn't your genius work.
So, I've compiled a list of just a few of the places you can look for good quality images that you can use with or without attribution. This list is pretty comprehensive and contains image sites that you may find don't work as well for your particular business.
One quick note before we get into the photo resources - It's always important to check the license available on any image that's free or paid. The least restrictive license for commercial use is Creative Commons Zero, which allows for personal/commercial use without attribution - other licenses are more restrictive so read carefully or choose selectively to ensure your use is permitted. CC0 doesn't waive all rights, but it is the least restrictive.
Free photo pack subscriptions
I've started to subscribe to sites that send me free pictures and I've developed a pretty extensive library of beautiful stock photos that I have rights to use. There are many photos that I may never need for my own site, but that doesn't mean my clients won't ever need them!
Search free image sites
If you're used to going on to stock image sites and doing searches instead of sifting through your own library of photos, you may prefer these sites for finding images. They are all free, so once again, check the licensing. Note that all of the photo pack subscription sites have various degrees of search function as well.
The free image sites I use most
Morguefile - Truthfully, I use this one a lot less lately because I can find better quality images elsewhere, but don't discount it entirely. There have been many times it's the only place I can find the right image.
FreeImages.com - This was my go-to replacement for Morguefile when I realized I wasn't finding good images as often.
Stock Up - I start on Stock Up these days. The site aggregates search results from a number of different sources and when you hover over pictures, you can see the license. It's just really handy and the quality is excellent.
Pixabay - Even though Pixabay results often show up in Stock Up, I still do a search there separately because I get lucky from time to time. I've been really happy with the quality of the results there too.
Gratisography - This is a searchable photo collection that is ever-growing and has quite a mix of content. Some is very artsy. Some is weird. All of it is high quality. I don't think I've used more than one or two images so far, but I made sure to donate so they don't go away. :)
Other free sites I occasionally use
- Public Domain Archive
- Free Nature Stock
- Libre Stock
- Stock Vault
- Visual Hunt
- Get Refe
These are but a few sites that are out there. In fact, a fellow WBN member posted this list of the best free stock photo sites recently and I haven't had a chance to check out the ones that I'm not already using just yet.
A little side note to promote that friend a wee bit more, because it's apropos of this post! Rachela, the owner of Butter and Honey Design is a talented graphic designer who is teaching so much about DIY graphic design. You can join her group on Facebook to get a taste and then be sure to check out her courses which I hear great things about!
Paid stock options
Of course free is easier to fit in the budget, but sometimes it's harder to find what you want or need for free. That's why I suggest you start with Canva if you have to go paid. Canva stock images are $1 each. If you want an image without any other design elements, just pick a layout size, then find an image you want in their library and download the image without adding text/design elements. Just be mindful of the license.
I mentioned Adobe Stock above, but I also like Shutterstock for paid stock because of the way they structure payment compared to other paid stock sites. 1 credit = 1 image, regardless of size/file type. They also have pay as you go plans. They tend to cost more per image than a subscription, but if you don't need lots of images regularly, it's cheaper to pay as you go.
I need more images more regularly now, which is why I now have a 10 credits/month subscription at Adobe Stock. Shutterstock became my paid stock site of choice after using iStock, Big Stock, Dreamstime, and a few others. They have transparent pricing so I know exactly what to expect. And since I often buy large image sizes and vector graphics, the others cost me more.
Design bundle sites
Last, but not least (IMHO), is membership sites and package deal sites. If you aren't a designer, these will have limited value for you, so skip this section if you're not interested!
Design Cuts - I stumbled upon Design Cuts sometime last year and I'm addicted. I've bought quite a few of the monthly bundles and now they've launched a marketplace where you can build your own bundles and save a ton of money. The quality has been amazing. The amount of design elements I have is overwhelming, but I have also invested in a couple of bundles that included photo packs. And they're gorgeous. I've used quite a few in blog posts.
Mighty Deals - Like Design Cuts, this is a site that offers design bundles. They seem to have more photo packs than DC does, though, and I've grabbed a few from them as well. Just be careful if you buy multiple photo pack bundles. I've found some overlap, so vet them carefully, even if you buy from different bundle sites.
As you can see, there are many, many resources to find affordable images to use on your website to maintain a high-quality look. You don't need to use google image search and worry about copyright infringement or the hit and miss caliber of the graphics.
If you have a favourite photo site that I haven't listed, add it in the comments!