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Are you too dependent on social media? Alternatives for marketing your business
There’s no doubt that social media has transformed our world. Unfortunately, with that transformation also comes dependence. Many of us continue using platforms like Meta, even when their owners' or shareholders’ interests, values, and motivations no longer align with ours.
These platforms hold a lot of power and control. As users though, we have the ability to push for accountability—whether that’s through intentional participation, or outright boycott. And so, here are a few ways you can begin to diversify your marketing efforts.
Consistency in marketing: your key to success or the reason you’re falling short?
Consistent marketing is often promoted by marketers as your key to building audience trust, increasing customer loyalty, and improving sales numbers. But what does being consistent actually mean?
The best way to uphold a sense of marketing consistency for your business is to be intentional with the schedule you set out for yourself, and what you hope to achieve through these efforts. Let’s further explore what this means, and how to apply this concept in your own business.
Expand your marketing message with collaboration: A quick start guide
One of the most effective ways to reach potential customers is through the art of collaboration – and yes, it’s an art! When you’re intentional in your collaboration efforts and in supporting other businesses, you gain access to new audiences who are primed to opt-in to what you’re offering.
And, when you open up your own platforms to aligned business owners and creators, you’re able to build trust and provide additional value to your audience, making it more likely they’ll want to support you. Here are a few ways to expand your marketing message and reach more people.
Expand your business marketing efforts beyond social media
You can’t solely rely on social media to market and grow your business. You aren’t in control of the platforms and they can go away or change, at any time, for any reason, without any warning, and with zero recourse.
So, let's talk about some additional strategies you can implement into your business in an effort to diversify your marketing efforts beyond social media, your website, and/or email marketing. And as a bonus? You have greater control over how these initiatives work for your business.
How to address the biggest marketing challenges for small business owners
Most small businesses don’t have the time, money, or expertise they need to make decisions about marketing. So where does that leave you? While this analysis might sound bleak, there are ways to make marketing work for you, as long as you’re willing to prioritize strategy.
Let’s review some of the common marketing barriers small business owners are facing and look at potential solutions.
Here’s why you need to prioritize accessibility in your business marketing
Making changes to support accessibility in your business isn’t something that only applies when you have a physical location for your business. Accessibility is just as important in online environments.
Getting started with accessibility takes time and commitment. It's not the easiest or most convenient pursuit.
But if it means that someone who needs your services is able to access the information you have, it can be a great way to show that you are inclusive in how you communicate and work with customers.
How to build demand for your business: 6 steps to take to generate more interest and sales
In marketing and business, we talk a lot about how to build demand for your services and solutions. In fact, larger marketing teams have dedicated professionals working specifically on demand generation. But what exactly does that mean?
Regardless of the tactics used, demand generation refers to any activity that drives awareness and interest in your offer. From the moment of awareness to the moment of purchase, every touchpoint with your audience can lead to increased demand.
Here’s how to take advantage of those touch-points to build demand and interest for your company.
Challenge the status quo with your business—in good faith
Hardly a day goes by where we don’t hear about a new change Elon Musk has made to the world of tech.
And while these changes are often framed (at least by Musk) as “advancements” to the industry, many critics (myself included) are wary of the impact of these – often seemingly abrupt and impulsive – changes.
Because while there’s no doubt Musk is challenging the status quo in all of the industries he has his hand in, my concern is that he’s doing it to build his ego, not for the benefit of society.
The cost of burnout and how to avoid it
I regularly work with creatives and business owners on honing in on their marketing plans and strategy, and more often than not there is no shortage of ideas. There’s rarely a lack of inspiration or an empty to-do list. Instead, I’m generally shutting ideas down (in a loving way), streamlining processes, and encouraging entrepreneurs to be more realistic with what they focus on and commit to.
Because although their ideas might be new and fun and exciting, there is always a cost to pursuing them. And far too often I see business owners spinning their wheels – trying to do way more than they have the resources for, and bringing themselves to the point of burnout, because they don’t have a plan in place.
How to know when the expert you're hiring is the right choice
Many entrepreneurs have bigger business goals than what they’re able to achieve on their own. They crave bigger impact and expanded reach. They want to free up more of their time and energy. They desire greater revenue.
This transformative business growth can’t happen though, without the recognition that you don’t have all the answers, and that you can’t do everything on your own. These goals generally require hiring, delegating, automating, and outsourcing.
Here’s how to know you’re making the right choice when hiring.
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