Less marketing noise.More clarity, strategy, and action. Blog
What is strategy and why is it important in your business?
Building a comprehensive marketing strategy can do wonders for saving time, maximizing ROI, and achieving business goals. This strategy doesn’t need to be overwhelming, it just needs to be intentional – linking your goals with aligned actions.
Not everything will work. But the more you’re able to define your audience, clarify your desired outcomes, establish clear goals, and refine your messaging, the more confident you’ll become in your efforts and decisions.
Are you too dependent on social media? Alternatives for marketing your business
There’s no doubt that social media has transformed our world. Unfortunately, with that transformation also comes dependence. Many of us continue using platforms like Meta, even when their owners' or shareholders’ interests, values, and motivations no longer align with ours.
These platforms hold a lot of power and control. As users though, we have the ability to push for accountability—whether that’s through intentional participation, or outright boycott. And so, here are a few ways you can begin to diversify your marketing efforts.
An open discussion about Meta’s unethical practices, data collection, and our responsibility as small business owners
How are you feeling about the whirlwind that 2025 has been so far? If we’re being honest, the world has been quite an overwhelming place to exist recently (and I say that as a white woman living in Canada).
One announcement that sparked a lot of conversation – and frustration – particularly for small business owners, was the recent changes to Meta’s terms, conditions, and policies.
Consider this blog post an opportunity for you to revisit the mix of marketing channels you use, assess the potential threats that exist, and begin to ponder how you want to address them.
Content creator vs. content creation: How to find the right balance for your business
As consumers continue to demand more from the brands they support, business owners tend to feel an even greater pressure to be omnipresent online. But, how far should you go?
While creating content is often necessary to grow your business, that doesn’t mean you have to fully embrace the role of a content creator. Here are some ways to strike a balance in your business and marketing efforts.
The anatomy of a great client case study (steal my template)
Do you know how your customers and clients feel after working with you? Every interaction you have with clients and customers leaves an impression that they'll likely share with others at one point or another.
With careful curation, you can highlight your client results and experiences in a way that inspires future customers to choose you! Here's how.
Opting out: Mindful ways to spend Black Friday as a business owner
If you’re overwhelmed at the prospect of crafting a Black Friday offer for your business or are feeling pressure to make unnecessary purchases, I’m here to invite you to step back, reflect on your intentions, say no, and prioritize what feels right for you.
Let’s take some time to review (and de-bunk) some of the misconceptions around Black Friday so you can reclaim your time, energy, and bank account.
What’s the business case for Black Friday?
It’s that time of year when retailers and consumers alike brace themselves for the onslaught of discounts, deals, and sales that come at the end of November. With Black Friday closing in, of course, small businesses are forced to think about their own sales and offerings too.
Questions like: do I need to create a new offer? Should I be promoting my product or service? Do I need new sales funnels?, might be flooding your mind.
So, what are my thoughts as a marketing consultant, and someone who has been on both sides of Black Friday chaos?
Managing marketing and business when you’re away: an out-of-office checklist
Prioritizing rest and vacation might not seem like a productive use of time as a business owner, but time away from your desk can give you the opportunity to replenish your motivation, productivity, creativity, and energy. With a little preemptive planning, boundary setting, and delegating, it’s a lot easier to unplug and to enjoy your time away without guilt.
Here’s how to set yourself up for success.
3 ways to challenge "best practices" in your marketing
I love doing things my own way. It’s why I tend to push back on the Black Friday madness, encourage challenging the status quo in business (as long as it’s in good faith), and have spoken out about some of the most popular entrepreneurial book recommendations.
Just because a particular activity or approach is considered a “best practice” by many doesn’t mean it’s the best practice for your business. Let’s deconstruct some common marketing narratives and explore alternatives.
Connect your goals to an action plan that will guide you to success
When I talk to clients about their goals, one of the missing pieces tends to be an action plan. They have their vision, but what’s unclear is how they’re going to (realistically) get there with their current resources.
An action plan breaks down each goal you have into parts, taking you step-by-step closer to meeting the goal.
Let’s explore this with a basic example of some short-term goals that are connected, with moving parts.
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