Your marketing needs more than one perspective: the importance of diversification in marketing

It’s no surprise that consumers expect more from the brands they’re supporting.

Recent years have shone a light on the broken and unethical systems that are in place in our society and the general public, particularly younger generations, want to support brands who are instead demonstrating values like diversity, accessibility and inclusion.

As business owners, it’s our job to respond to this public demand, and ensure we’re making authentic diversity and accessibility a priority in our marketing. (Not just because it’s being demanded, but because it’s the right thing to do).

Here are a few common issues that I see far too often in marketing.

Content, MarketingJasmine IrvenAugust 29, 2022diversity, inclusivity, inclusion, authentic, authenticity, marketing strategy, Marketing, voice, brand voice, activism, contentComment

Small But Mighty Episode 15: Lori Pearlstein on the value of in-person connection and authenticity in marketing

I was excited to talk to Lori Pearlstein of PlayWorks, who uses improv and humour to help people and businesses get more comfortable and spontaneous when speaking in front of others. There is value in connecting with people in-person and over the phone and Lori encourages us to do more of that and rely less on social media. In this episode, Lori and I chat about how COVID-19 means we rely a lot more on online communication, but how we can also use this time to improve our comfort and confidence to have better, more authentic conversations in our businesses.

Small But Mighty Episode 4: Jessica Keats - Healer. Consultant. Secret Weapon.

Jessica Keats is a self-proclaimed healer, consultant and secret weapon—titles she finally took ownership of not that long ago. Jessica's work has evolved significantly since she first started her business, though healing has always been at the centre of her work. These days, she's using her intuition to help people get on the path of what they were meant to do. As we talk about in this episode, it's not easy to accomplish that. Human beings are resistant to change, but being your authentic self and following your intuition can help you stay in flow.

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