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Setting up processes and automations with the right tools, at the right time in your business
An important part of building and scaling your business is ensuring it’s sustainable. Business ownership and everything it entails – from marketing to lead generation to content creation to sales to customer service – is all about the long game.
That means automating processes when it makes sense, hiring support and asking for help when you need it, making data-based-decisions, and implementing new tools and systems to improve efficiency.
However, these tools, automations, and processes are only useful if you implement them strategically and at an appropriate speed.
The DOs and DON'Ts of automation
While you’re likely always going to have to do some things you don’t love in your business, if you’re spending all of your limited resources on tasks that are draining your energy, your motivation to work on your business is going to wane quickly.
Automation can support you in saving your time and energy, easily generating data, and improving customer or user experience. However, automation is also one of those things that can be a curse when done poorly.
Here are a few differentiating factors to help you determine what to automate, and what’s best left done manually.
Automation gone horribly wrong (and how to fix it)
Disclaimer: The following post is a hot plate of opinion overflowing with a steaming heap of advice, and garnished with snark. It was inspired by someone who mentioned TrueTwit. (Enough said, right?) Continue at your own risk. Also, there are many words. Grab a drink and enjoy.
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