Do you know what branding is? What about a brand? Or a Brand?
While these terms are commonly interchanged, they’re all unique elements of your company, and all deserve your time and attention in different ways.
Let’s break them down.
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It takes any business time to build a robust marketing program. It's not something that will happen in a day, a week, or even a year. This is particularly important to realize if you’re frustrated with the growth (or lack thereof) you’ve seen in your business so far. It’s understandable if you’re starting to wonder if your business will ever take off.
Is marketing the magic bullet that will save your business? It can be. The question is whether that momentum will come within the timeline you need or desire.
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It’s no surprise that consumers expect more from the brands they’re supporting.
Recent years have shone a light on the broken and unethical systems that are in place in our society and the general public, particularly younger generations, want to support brands who are instead demonstrating values like diversity, accessibility and inclusion.
As business owners, it’s our job to respond to this public demand, and ensure we’re making authentic diversity and accessibility a priority in our marketing. (Not just because it’s being demanded, but because it’s the right thing to do).
Here are a few common issues that I see far too often in marketing.
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