Loreto is a graphic and brand designer by trade, but the pandemic afforded her the opportunity to pivot her business into her true passion – building connections through greeting cards.
Read More
Though most of the time random quotes and mentions of an author or creator won't have an impact on your brand or reputation, doing a little extra work to vet the people you highlight in your content is a good way to reinforce what you stand for.
It’s almost inevitable that consumers will draw parallels between you, your business, and the content you’re sharing. Whether those associations are positive or negative is largely up to you.
Don’t risk losing the trust of your audience because of something that could be avoided with some upfront time and energy on your end.
Read More
Do you know what branding is? What about a brand? Or a Brand?
While these terms are commonly interchanged, they’re all unique elements of your company, and all deserve your time and attention in different ways.
Let’s break them down.
Read More
It takes any business time to build a robust marketing program. It's not something that will happen in a day, a week, or even a year. This is particularly important to realize if you’re frustrated with the growth (or lack thereof) you’ve seen in your business so far. It’s understandable if you’re starting to wonder if your business will ever take off.
Is marketing the magic bullet that will save your business? It can be. The question is whether that momentum will come within the timeline you need or desire.
Read More
On her website, Bibigi Haile boldly declares to all who visit: “Own your story. Take your place. Step into your power.” These words are moving, inspiring. And they’re deeply important to Bibigi…and, no doubt, her clients, too. She’s helping women design their career and life based on the desires we too-often avoid sharing, even in whispers. In a world that’s focused on climbing ladders and achievements, it’s refreshing to take a step back and consider what you want and what fulfills you.
Read More