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Brand, brand, branding: What does it all mean?
Do you know what branding is? What about a brand? Or a Brand?
While these terms are commonly interchanged, they’re all unique elements of your company, and all deserve your time and attention in different ways.
Let’s break them down.
What should a brand post during bad news cycles?
Tragedies happen. Deaths are inevitable and high profile people get a lot of attention - and there have been a lot of high profile deaths this year. If you listen to people like me telling you how to manage social media for your business, you're posting regularly - yes, even using tools for automation - and you might end up posting during a time when people are upset about one event or another. There are two common questions: The first is whether you should pause your business feed. The second is whether or not you should comment on said event.
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