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Business growth beyond the bottom line
Growth is often referred to as an indicator of success; a way to gauge how your company is doing and to predict long-term sustainability.
For those of us who live in the solo, micro, or small business worlds though, the bottom line doesn't continually go up – nor should that be an expectation!
Instead, it's more important to find and embrace practices that align with and are suited to our values.
Setting up processes and automations with the right tools, at the right time in your business
An important part of building and scaling your business is ensuring it’s sustainable. Business ownership and everything it entails – from marketing to lead generation to content creation to sales to customer service – is all about the long game.
That means automating processes when it makes sense, hiring support and asking for help when you need it, making data-based-decisions, and implementing new tools and systems to improve efficiency.
However, these tools, automations, and processes are only useful if you implement them strategically and at an appropriate speed.
A few of my favourite productivity and creativity tools for small business owners
To build a successful business you need to focus on sustainability.
To support you in your pursuit to accomplish more in your business, without running yourself into the ground, I’ve compiled a few of my favourite productivity and creativity helpers.
I use these frequently in my business and with my clients for increased efficiency, and to help ensure I have a more manageable workload!
How to know when the expert you're hiring is the right choice
Many entrepreneurs have bigger business goals than what they’re able to achieve on their own. They crave bigger impact and expanded reach. They want to free up more of their time and energy. They desire greater revenue.
This transformative business growth can’t happen though, without the recognition that you don’t have all the answers, and that you can’t do everything on your own. These goals generally require hiring, delegating, automating, and outsourcing.
Here’s how to know you’re making the right choice when hiring.
The DOs and DON'Ts of automation
While you’re likely always going to have to do some things you don’t love in your business, if you’re spending all of your limited resources on tasks that are draining your energy, your motivation to work on your business is going to wane quickly.
Automation can support you in saving your time and energy, easily generating data, and improving customer or user experience. However, automation is also one of those things that can be a curse when done poorly.
Here are a few differentiating factors to help you determine what to automate, and what’s best left done manually.
Small But Mighty Episode 19: Simone Givney on the importance of strategic partnerships and evaluating the long-term value of business opportunities
Simone Givney believes in life-long learning. Her businesses, Ingredior and Skill Fault, focus on business connections and partnerships, and knowledge and growth in business and in life. Through her work, Simone helps business owners raise their self-awareness through education and challenges them to think outside the box. In this episode, Simone and I chat about her fascinating journey into entrepreneurship, why she didn’t like the constraints of corporate life and shares how businesses can grow through connections and the right business opportunities.
WIBs and WOBs: Prioritizing time and energy in my business
Make time and leave space for intentional work on your business. Be creative. Be innovative. Think differently about how you can make a difference to your clients and customers.
And enjoy the gift of clients who share your vision when that happens, too.
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