Your marketing strategy is the guide you use to build a plan that describes where you will allocate these resources to achieve your business and marketing goals: outlining your ideal content schedule, your brand messaging, and the specific marketing tactics you are going to use based on where your ideal audience is, where you like to spend time, and what previous data has indicated.

Your plan should also include a mix of inbound and outbound marketing, so let’s dive into the differences between the two so you can make informed decisions for your business.