Reflections on a year without Facebook, Instagram, and Whatsapp

Just over a year ago, I exported all my posts from Instagram and Facebook, then I deleted all my accounts.

It wasn’t a decision I made lightly or quickly, and when I look back on my social media presence since that time, I can see how I’ve come full circle. I joined Facebook “early,” but took a few years to post regularly. The same happened when I joined Twitter in 2008. This pattern continued until I joined Pinterest.

I want to reflect on the past year, but let’s start with some context.

Social MediaKaren WilsonJanuary 27, 2026facebook, instagram, whatsapp, enshittificationComment

Are you too dependent on social media? Alternatives for marketing your business

There’s no doubt that social media has transformed our world. Unfortunately, with that transformation also comes dependence. Many of us continue using platforms like Meta, even when their owners' or shareholders’ interests, values, and motivations no longer align with ours.

These platforms hold a lot of power and control. As users though, we have the ability to push for accountability—whether that’s through intentional participation, or outright boycott. And so, here are a few ways you can begin to diversify your marketing efforts.

Marketing, Social MediaJasmine IrvenFebruary 20, 2025marketing mindset, Marketing, marketing tactics, meta, facebook, instagram, content plan, ethical marketingComment

An open discussion about Meta’s unethical practices, data collection, and our responsibility as small business owners

How are you feeling about the whirlwind that 2025 has been so far? If we’re being honest, the world has been quite an overwhelming place to exist recently (and I say that as a white woman living in Canada).

One announcement that sparked a lot of conversation – and frustration – particularly for small business owners, was the recent changes to Meta’s terms, conditions, and policies.

Consider this blog post an opportunity for you to revisit the mix of marketing channels you use, assess the potential threats that exist, and begin to ponder how you want to address them.

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