Here’s why you need to prioritize accessibility in your business marketing

Making changes to support accessibility in your business isn’t something that only applies when you have a physical location for your business. Accessibility is just as important in online environments.

Getting started with accessibility takes time and commitment. It's not the easiest or most convenient pursuit.

But if it means that someone who needs your services is able to access the information you have, it can be a great way to show that you are inclusive in how you communicate and work with customers.

How to build demand for your business: 6 steps to take to generate more interest and sales

In marketing and business, we talk a lot about how to build demand for your services and solutions. In fact, larger marketing teams have dedicated professionals working specifically on demand generation. But what exactly does that mean?

Regardless of the tactics used, demand generation refers to any activity that drives awareness and interest in your offer. From the moment of awareness to the moment of purchase, every touchpoint with your audience can lead to increased demand.

Here’s how to take advantage of those touch-points to build demand and interest for your company.

Challenge the status quo with your business—in good faith

Hardly a day goes by where we don’t hear about a new change Elon Musk has made to the world of tech.

And while these changes are often framed (at least by Musk) as “advancements” to the industry, many critics (myself included) are wary of the impact of these – often seemingly abrupt and impulsive – changes.

Because while there’s no doubt Musk is challenging the status quo in all of the industries he has his hand in, my concern is that he’s doing it to build his ego, not for the benefit of society.

How learning chess reinforced my love of strategy and strategic marketing

Earlier this year, my son decided he was going to teach me how to play chess, and despite my initial disinterest, he not only managed to successfully persuade and teach me, but I even almost won a game against him...once!

As green as I am on the chess board, I have a deep appreciation for the time players spend learning various tactics, as well as the skilled practice of thinking through and playing out different scenarios. Thinking strategically in marketing and business is a lot like a chess game, which is why chess is so often used to visually convey strategy.

Let’s explore the parallels between chess and business and marketing.

Prioritizing diversity of sourcing in your content

With recent news and emphasis in the media on diversity (and the sad lack thereof), systematic and systemic discrimination, and the need for companies to prioritize inclusivity in their business, you’ve likely been rethinking how your company is currently running, and what changes you need to make.

An area that’s often unfortunately overlooked, as business owners make their way through revisions to their hiring practices and procedures, putting guidelines in place to ensure the marketing media and copywriting they use are more inclusive and representative, and surveying current and past employees for feedback, is prioritizing the diversity of sourcing in your content.

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