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The human side of personal brands
Branding Karen Wilson Branding Karen Wilson

The human side of personal brands

The discussion of personal branding has a spectrum of beliefs that go from "you are who you are, people should just accept it no matter what", to "you need to be cognizant of how every little thing you do is perceived every moment of every day".

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Personal vs. personable and the benefits of opening up
Branding Karen Wilson Branding Karen Wilson

Personal vs. personable and the benefits of opening up

I've given a lot of talks about online privacy and what I've learned through these sessions is that there is a lot of FUD - fear, uncertainty, and doubt - floating around. Generally, there are two things that generate the FUD:

  1. Limited knowledge of how the Internet works.

  2. Lack of forethought about boundaries.

I'm not sure what the answer to the problem is, but I do know there is a problem.

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