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What are your values and beliefs?
I don’t know the answers to the big problems in the world. But I’ve done a lot of thinking about my role as an individual and as a business owner.
This year, my one word is “values.” I made a commitment to myself to make both personal and business decisions this year in line with my values. It’s not always easy, though.
The impact of collaboration: Referral programs and partnerships
You’ve likely heard that collaboration is key (which may have been accompanied by an eye roll because you’d rather have not been part of the group project for which this comment was directed), but have you considered how collaboration supports your business plan?
Expanding your efforts through word-of-mouth marketing will mean rapid growth for your business. While we’ve spoken at length about the testimonial client route for effective referrals before, here we’re referring to mutually beneficial agreements with other business owners.
WIBs and WOBs: Prioritizing time and energy in my business
Make time and leave space for intentional work on your business. Be creative. Be innovative. Think differently about how you can make a difference to your clients and customers.
And enjoy the gift of clients who share your vision when that happens, too.
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