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When was the last time you asked your audience to buy?
It pains me whenever I hear, "I haven't had any sales,” from a business owner, because I have to follow it up by asking how much promotion they’ve done. All too often, the answer is "not much" or "I haven't." Every piece of content you share should have some sort of action associated with it based on the goals you have for your business.
If your current content plan doesn't include regular reminders that they can buy from you, it's time to add those in! Because you don’t want to be spending time on marketing that doesn't lead to sales.
Goal setting: Know where you're going so you can make a plan to get there
Having a clear process for establishing business goals and scheduling time for a regular reassessment of them is almost like figuring out the driving route you’re going to take for a vacation.
Without directions, even if you have a destination in mind, you’re likely going to end up lost, frustrated, and late, because the trip will most certainly take longer than if you had simply sat down long enough to figure out your route before you start.
And without regular reassessment, you might end up moving towards a destination that’s of no value or interest to you anymore.
Instead, if you set strategic goals that make sense for your business and your marketing endeavours, you can break down the steps it takes to accomplish them and will have a clear path towards success.
What are your values and beliefs?
I don’t know the answers to the big problems in the world. But I’ve done a lot of thinking about my role as an individual and as a business owner.
This year, my one word is “values.” I made a commitment to myself to make both personal and business decisions this year in line with my values. It’s not always easy, though.
The impact of collaboration: Referral programs and partnerships
You’ve likely heard that collaboration is key (which may have been accompanied by an eye roll because you’d rather have not been part of the group project for which this comment was directed), but have you considered how collaboration supports your business plan?
Expanding your efforts through word-of-mouth marketing will mean rapid growth for your business. While we’ve spoken at length about the testimonial client route for effective referrals before, here we’re referring to mutually beneficial agreements with other business owners.
WIBs and WOBs: Prioritizing time and energy in my business
Make time and leave space for intentional work on your business. Be creative. Be innovative. Think differently about how you can make a difference to your clients and customers.
And enjoy the gift of clients who share your vision when that happens, too.
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