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4 things to consider when creating an effective social media plan
Included in every marketing strategy (I hope) is your content strategy.
Beyond the fact that you know you need to be creating content, it can be confusing knowing which platforms you should be showing up on. That’s what makes that marketing strategy so helpful.
Emails and blog posts are both great options, and may still be your best bet depending on your audience. However, we’re at a point in the online space where you would be remiss if you aren’t at least considering showing up on social media.
What platforms and tactics you use will be different depending on the audience you’re trying to reach. As will your tone, type and frequency of posts.
So, with all these variants—how do you build your plan?
5 Ways to Come Up With Content Ideas
The concept of content creation likely isn’t new to you.
You’re bombarded with content from other companies all day long whether it be via social media posts, videos, or blogs and every time you scroll past you have that nagging feeling that you should be showing up more. But you also have concerns…
How a content process can help guide content creation
Do you struggle with content creation? When you are continuously creating valuable content for your audience that speaks to them where they’re at, shows them you understand what they’re going through, and begins to provide them solutions to their pain points, you’re gaining invaluable trust, which will later likely convert to sales.
Crush content fears: What you have to say matters to your people
When it comes to creating content, a lot of business owners get paralyzed by fears: fear of rejection, fear of imperfection, fear of saying the wrong thing, fear of not connecting, fear of feedback. These fears are all totally understandable given some of the stories we hear and what we see in our feeds every day.
The challenge with this thinking is it keeps you from even trying.
4 signs your content is missing the bullseye with your target audience
People often need multiple interactions with your brand in order to make a purchase decision. But the more your content speaks to your audience, letting them know who you are and what problems you solve that are relevant to them, the more inclined they’ll be to purchase from you because they resonate with the messages you’re sharing. When this happens, you’ve gained more points with them and are winning the content game!
How to create valuable content
How do you feel about the content you’re producing? Regardless of your company size, content marketing should be a key part of your overall marketing strategy. After all, content is the fuel of every other part of marketing.
How to create content that’s relatable (so it sticks)
We send subtle messages in content with the words we choose, the examples we share, the structure we select to lay it out, and the medium we use to deliver it. The best content reaches out to the audience using the words they use, examples they have lived or can imagine, and is delivered in a structure and medium they’re eager to consume.
Content with personality: Show your audience a good time
One of the best parts of being a marketer right now is the freedom to present business expertise in fun, creative ways. People often relate to businesses and people they can connect with, engage with and relate to. This means the more personality you put into your content, the more likely people will engage with it. When your content is infused with personality, it will also stand out more, and people will look forward to seeing what you publish next.
So, how can marketers seamlessly infuse personality into their content?
Alignment vs. agreement and why it’s okay to disagree
We don’t have to agree with a decision to be aligned with a common goal or purpose. Disagreeing with something often means you see a different side of a situation, but it doesn’t mean we have to dislike when that happens. Seeing another side to a situation is often a good thing. And it’s important to remember that different paths can take you to the same place.
Jargon begone: How to translate your expertise into clear, engaging content
When your copy that’s meant to be read by the masses makes people’s heads spin trying to process the conglomeration of words, you’ve missed the mark.
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