Less marketing noise.More clarity, strategy, and action. Blog
Do you know what you're doing and why?
There are many, many really interesting and innovative ideas for marketing out the world right now. From really clever, to outlandish, to stunt-worthy, there’s a lot to pick through. Ultimately, though, it's all just marketing. And marketing tactics have to be a right fit or they're going to fall flat.
Your website is home - don't rent space somewhere else
Your website is your home online. You own it. You control it. You decide what goes in the closets. You get to put out the fun and funky accessories. You get to dress it to suit your brand. You get to decide whether to stay or leave.
Automation gone horribly wrong (and how to fix it)
Disclaimer: The following post is a hot plate of opinion overflowing with a steaming heap of advice, and garnished with snark. It was inspired by someone who mentioned TrueTwit. (Enough said, right?) Continue at your own risk. Also, there are many words. Grab a drink and enjoy.
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