Your website is your home online. You own it. You control it. You decide what goes in the closets. You get to put out the fun and funky accessories. You get to dress it to suit your brand. You get to decide whether to stay or leave.
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There are talented writers with zero formal training beyond the required years of writing through school. There are talented writers that make study and practice of the craft a priority akin to eating and drinking through formal instruction.
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The discussion of personal branding has a spectrum of beliefs that go from "you are who you are, people should just accept it no matter what", to "you need to be cognizant of how every little thing you do is perceived every moment of every day".
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I've given a lot of talks about online privacy and what I've learned through these sessions is that there is a lot of FUD - fear, uncertainty, and doubt - floating around. Generally, there are two things that generate the FUD:
Limited knowledge of how the Internet works.
Lack of forethought about boundaries.
I'm not sure what the answer to the problem is, but I do know there is a problem.
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