What should a brand post during bad news cycles?
What should a brand post during bad news cycles?

Tragedies happen. Deaths are inevitable and high profile people get a lot of attention - and there have been a lot of high profile deaths this year. If you listen to people like me telling you how to manage social media for your business, you're posting regularly - yes, even using tools for automation - and you might end up posting during a time when people are upset about one event or another. There are two common questions: The first is whether you should pause your business feed. The second is whether or not you should comment on said event.

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ContentKaren Wilsonbrands, breaking news, sales messages, tragedy, deaths, celebrity deaths, Prince, Getty Images, Hurricane Sandy, Boston Marathon, Paris attacks, Beirut attacksComment
Be original. Be classic. Don't jump on the bandwagon.
Be original. Be classic. Don't jump on the bandwagon.

Because the bandwagon isn't original or classic. It also gets old pretty fast.

I've started to get meme-fatigued in recent months. I'm also list post fatigued, and how-to post fatigued, and all sorts of other typical kinds of content fatigued. It's not that I never find value in these types of content, because I sometimes do. There's an enormous volume of them out there, though.

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ContentKaren Wilsonmeme, content marketing, strategic marketing, content creation, original contentComment
The allure of a blank page
The allure of a blank page

With the start of a New Year, the potential that exists stretching out in the days ahead feels so great. There's a feeling of anticipation and motivation when you flip the calendar over to January 1 each year.

I don't think I've had a year yet where the blank page won. I'm not really sure how to live in such a way that I don't make a notable mark in life, even if it's merely an indention on the paper.

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WritingKaren WilsonHappy New Year, 2016, writing, planning, workingComment
The vulnerability of getting on stage
The vulnerability of getting on stage

The fear of blogging is common. There is a widespread belief about social media that success and best practice lie in the sharing of intimate personal details. There are some very successful bloggers who have grown large audiences by opening up their minds and hearts to bear their souls in HTML. Sharing private stories can be provocative, leading to increased attention.

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BloggingKaren Wilsonfear, singing, vulnerability, performance, anxiety, nerves, nervousness, stageComment