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Don't get caught violating copyright
Copyright laws were established to provide protection for creatives, such as writers, artists, designers, and other disciplines. The laws lay out what the creative's rights are and how they can be assigned. In other words, if you want to use something you don't own, you have to ask permission. It's really no different than asking your neighbour for a cup of flour.
Content creation for highly regulated industries
The most common industries that come to mind with challenges to creating content are those that have strict rules handed down by regulatory bodies, usually because they handle highly confidential, sensitive information: lawyers, accountants and other financial services, government contractors, etc.
What should a brand post during bad news cycles?
Tragedies happen. Deaths are inevitable and high profile people get a lot of attention - and there have been a lot of high profile deaths this year. If you listen to people like me telling you how to manage social media for your business, you're posting regularly - yes, even using tools for automation - and you might end up posting during a time when people are upset about one event or another. There are two common questions: The first is whether you should pause your business feed. The second is whether or not you should comment on said event.
Be original. Be classic. Don't jump on the bandwagon.
Because the bandwagon isn't original or classic. It also gets old pretty fast.
I've started to get meme-fatigued in recent months. I'm also list post fatigued, and how-to post fatigued, and all sorts of other typical kinds of content fatigued. It's not that I never find value in these types of content, because I sometimes do. There's an enormous volume of them out there, though.
The allure of a blank page
With the start of a New Year, the potential that exists stretching out in the days ahead feels so great. There's a feeling of anticipation and motivation when you flip the calendar over to January 1 each year.
I don't think I've had a year yet where the blank page won. I'm not really sure how to live in such a way that I don't make a notable mark in life, even if it's merely an indention on the paper.
The vulnerability of getting on stage
The fear of blogging is common. There is a widespread belief about social media that success and best practice lie in the sharing of intimate personal details. There are some very successful bloggers who have grown large audiences by opening up their minds and hearts to bear their souls in HTML. Sharing private stories can be provocative, leading to increased attention.
The dating game of web content
Do you remember what it’s like to be mutually “in like” for the first time? You click with the person so well that you want to see and talk to each other all the time. The connection is so strong that you feel like you’ve found a kindred spirit, or maybe even THE ONE!
The right way to demonstrate expertise
If you want to build a platform based on your expertise, no matter where you create, no matter where you choose to share wisdom, no matter the medium in which it exists, these tips apply.
Your website is home - don't rent space somewhere else
Your website is your home online. You own it. You control it. You decide what goes in the closets. You get to put out the fun and funky accessories. You get to dress it to suit your brand. You get to decide whether to stay or leave.
On the study of writing
There are talented writers with zero formal training beyond the required years of writing through school. There are talented writers that make study and practice of the craft a priority akin to eating and drinking through formal instruction.
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