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Do you know what you're doing and why?
There are many, many really interesting and innovative ideas for marketing out the world right now. From really clever, to outlandish, to stunt-worthy, there’s a lot to pick through. Ultimately, though, it's all just marketing. And marketing tactics have to be a right fit or they're going to fall flat.
Write every day, blog every day?
When he starts talking about writing, writing habits, and advice, you can really hear the teacher coming through. How amazing would it be to say you were in Stephen King's class? Do his former students walk around bragging about it? I would.
The importance of content curation for your audience
"Content curation" is one of those phrases that gets tossed around the marketing and content creation world practically every second if you're following enough of us. (I might be exaggerating. Maybe.) It's not a buzzword, but it could be construed as jargon because the act and its benefits aren't immediately clear to those who most need it. So, before I launch into why you want to include content curation in your digital marketing activities, I'll explain what it is.
Does what you share reflect you?
I don't give much thought to what other people choose to say online. I can control what I see from other people no matter what tool I'm using. If someone I follow decides they want to say things that I find objectionable or offensive, they're within their rights to say those things. I sometimes respond with a different view, but I'm picky about when I share.
2017: Reflections on a year of constant change and challenge
Putting aside all the things we can say about 2017 based on what's in the news, this has been a year of a lot. There are things that happened six months ago I haven't fully processed yet though I think that ship might have sailed. I stumbled on this list of reflective questions in Forbes and I like that I can shape my story of 2017 through my answers to some of the questions.
Guest blogging? Bring your "A" game!
I really enjoy guest posting on other blogs. It's like being invited to come to a dinner party at a friend's house where you may know some people, but probably not everyone. The dinner party is your chance to meet new, interesting people with fresh perspectives and you might even walk away with newly formed friendships.
Clarity in copywriting: Stop confusing your customers
Every touch point you have with a customer is an opportunity to market your value to them. And why should you market to customers? Because they've already bought from you and they're the most likely to buy more or upgrade. You already have a relationship with customers, but there's a certain level of trust that you're still trying to build with the people you haven't sold to yet.
Storytelling gone wrong: When I can't relate, you lose me
I was doing some research for a blog post recently and came across a post that - based on the title - had exactly what I was looking for. I was trying to find practical advice for storytelling in a particular context. I eagerly started reading the post, curious to see what the author could add to my research.
The post was written in a storytelling format, offering up examples of how the author had used the tactic they were writing about. But I was lost by the second line of the blog post.
Word jumble: Common phrases that need some editing
Welcome to post number eleventy-billion and then some on phrases that are commonly misused and/or misunderstood. Why am I adding my two cents that probably duplicates work put out there by others? Because I still see it happen all the time and anything that helps people write (and speak) more accurately and with clarity seems like a good idea.
Don't be selfish with your communication
We've all communicated selfishly at some point. It happens most often when you know a topic so well that you forget that others aren't as up-to-speed as you are.
Talking to someone who neglects to take that giant step back can feel a lot like opening a long book in the middle - you've missed so much of the story that you're completely lost.
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