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Effective marketing: Why “plan” is not a four-letter word
I’ll admit it: I’m a planner. And I get that not everyone has this mindset. But, when it comes to marketing, taking action without a plan isn’t just a bad idea, not having a plan can backfire on you in unfortunate ways. The thing about marketing is that there will always be those instances when you have to do something that addresses an opportunity that doesn’t fall within the plan. But if that’s the status quo, you’re doing it wrong.
Small But Mighty Episode 4: Jessica Keats - Healer. Consultant. Secret Weapon.
Jessica Keats is a self-proclaimed healer, consultant and secret weapon—titles she finally took ownership of not that long ago. Jessica's work has evolved significantly since she first started her business, though healing has always been at the centre of her work. These days, she's using her intuition to help people get on the path of what they were meant to do. As we talk about in this episode, it's not easy to accomplish that. Human beings are resistant to change, but being your authentic self and following your intuition can help you stay in flow.
WIBs and WOBs: Prioritizing time and energy in my business
Make time and leave space for intentional work on your business. Be creative. Be innovative. Think differently about how you can make a difference to your clients and customers.
And enjoy the gift of clients who share your vision when that happens, too.
Bad customer experiences are also bad marketing
It goes without saying that the interactions your business has with prospects need to be thoughtful, consistent (not just regular, but fit together well), and engaging. It’s a bit like dating when your goal is to find a long-term relationship. You’re wooing them by showing off the best you’ve got.
Then one day they push the button to buy. Or maybe they book a consult and ask you to send an agreement. And you do a little dance to celebrate that success. Your marketing worked and now they get to be your customer.
One might think the marketing is over for that customer, but it isn’t. Every touchpoint you have in your process with that customer is marketing your business to them. If the experience isn’t good, do you think they’ll stay?
Small But Mighty Episode 3: Pamela George on money management matters
It's not unusual for a business owner to have a passion for the work they do, but the root of that passion can be very personal. That's the case with Pamela George, a Financial Literacy and Credit Counsellor based in Ottawa. In this episode, Pam shares some of her personal money story and the motivation behind starting her business.
No one cares about your amazing product features
Think about the products you buy, especially the ones that delight you most. Did you buy any of them merely because you read through the features and the product checked all your boxes? I doubt it.
Small But Mighty Episode 2: Karen Fiorini, RF Success Academy
Karen Fiorini has had an interesting path to her current business and she kindly agreed to come on and talk about the transition and how she arrived at this new venture. I hope you enjoy hearing her story and how she’s helping others find their own success through her business, RF Success Academy.
Small But Mighty Episode 1: Jen Wright, Whole Therapy
I met Jen Wright around the time she started her clinic and I’ve been impressed with her unwavering commitment to her values and beliefs around offering wellness services - which we talk about in more detail on this episode of Small But Mighty.
Introducing the Small But Mighty Biz Stories podcast
Small businesses have taken a big hit with the shutdowns due to coronavirus. This podcast is a small step I can take to help so you know their stories, know the work that goes into keeping a small business going. I hope to inspire and encourage other small business owners while helping promote the variety and richness of products and services that small businesses offer in Canada.
Does your messaging speak to the customers you want to attract?
Messaging can be a real "tug of war of words.” It can be a challenging process because it often leads to a realization that how you talk about your business doesn’t quite accomplish what you thought it would. There can be a few different reasons for that.
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