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7 DOs and DON’Ts of taking on controversial topics in your business content
If you're a business owner with an active social media presence, then more than likely you’ve found yourself in the position of wanting to post, share or comment on a controversial topic or opinion, but something holds you back. And for good reason! Wading into controversy isn't necessarily wrong for a business, but the response to your perspective can impact you as a person. But, with everything going on in the world right now, how a business handles controversial topics or opinions is coming up more and more.
Small But Mighty Episode 8: Sam Razzaghi on helping women carry less
Product designs from women are often inspired by personal wishes that can’t be found anywhere. That’s Sam Razzaghi’s story at a high level, but Sam is motivated by much more than wanting a more functional bag for the commute, as she shares in this episode.
Making plans for marketing productivity and results
If you’re like most young businesses, marketing is one of many items on your to do list. And every item on that list feels like a high priority. But when it comes to marketing, I promise you, it really is important.
Quality over quantity: Building an audience of fans instead of passive followers
We put a lot of pressure on ourselves as business owners to build a large online and digital following, sometimes resorting to tactics that aren't effective. When you find yourself getting excited because you have 1000 new followers, yet sales are down, it’s easy to become disillusioned with what’s working and what’s not working—but that’s valuable insight you need.
Small But Mighty Episode 7: Lydia Di Francesco on avoiding burnout, finding your niche
For eight years, Lydia Di Francesco, a Stress-Reduced Fat Loss™ Practitioner, has worked in the wellness industry and built a successful business. Like so many business owners, though, she’s had her struggles. In this episode, Lydia shared what she’s learned about narrowing down her target market and the impact burnout had on her both personally and as a business owner.
Sharing your expertise will never replace working with you
One of the objections I hear from business owners pretty regularly about content is the idea that when they share too much, it makes their services unnecessary. I get the concern. So much content these days is geared toward sharing how to do specific individual tasks.
If you teach people how to do everything you do, how can you compel them to pay for your services?
The importance of foundational content that educates your customers
One of the best things about developing foundational content for any business is the act of laying out how you see the industry, your place in the industry, and how you define best practices and success within the industry. But none of this is possible if you don’t put the work into creating these types of cornerstone pieces that position your business.
Small But Mighty Episode 6: Alina Fedorowicz on stitching lasting memories
Alina Fedorowicz, the brilliant artist behind Hipster Stitcher is relatively new to business, but she’s learned a lot in a short time (as so many business owners do) about how to navigate the world of locally made artisan creations. Her custom embroidery customers get to display unique pieces that have meaning to them, and Alina’s work is fulfilling because of the joy it brings her to express her creativity.
How to build a content mindset that fuels your marketing
Back in early July, I started getting quite busy, with some clients wanting more from me and then several other new clients. And it’s funny how that works, because at the same time things were getting busy, I was FULL of ideas.
In my brand new closed off workspace (my husband gifted me with the best, most purple wall that I love), I spent one Sunday with the door closed filling up all four of my whiteboards. They’re small - my office isn’t that big. I laid out about 6 months of work for myself - and that was just the work I needed to do ON my business.
How to nurture interest instead of pushing a hard sell
When it comes to nurturing leads, you want to balance getting your point across and not pushing your prospect into a corner (or to your competitor). To do this successfully, you need to nurture your customer relationships through marketing tailored to what your customers want and need to know.
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