Less marketing noise.More clarity, strategy, and action. Blog
Writing tips: How to take a pass on passive voice
With the incredible amount of content we have access to nowadays if someone isn’t able to quickly and concisely grasp key information from your content that is valuable, interesting, and relevant to them, chances are you won’t be able to hold their attention.
Testimonials that sell: Are you overlooking word-of-mouth marketing?
Word-of-mouth marketing is so powerful. We interact with brands and businesses every day, but if the experience is anything short of extraordinary, it’s unlikely we’re going to go out of our way to talk about it or share that experience with others (and, further, if the experience is perceived as negative, you can almost guarantee it’s going to be shared).
Small But Mighty Episode 13: Bibigi Haile on helping women step into their power
On her website, Bibigi Haile boldly declares to all who visit: “Own your story. Take your place. Step into your power.” These words are moving, inspiring. And they’re deeply important to Bibigi…and, no doubt, her clients, too. She’s helping women design their career and life based on the desires we too-often avoid sharing, even in whispers. In a world that’s focused on climbing ladders and achievements, it’s refreshing to take a step back and consider what you want and what fulfills you.
What should you look for when hiring marketing expertise?
I work in a very well-saturated space. There are marketing consultants and agencies everywhere—and they all have different strengths. But not all marketing expertise is created equal.
Every marketing discipline should be strategic
Marketing is one of the most important strategic functions of any business. When it's treated as a check box exercise, it's ineffective and it reinforces the too-often low value that is put on the work.
No business is immune to this mindset—it happens in large and small businesses.
Small But Mighty Episode 12: Lara Wellman on building business to fit the life you want
One of the great things about Lara Wellman is that she’s a business coach who’s real. There’s no artifice or pretense in her approach to helping her clients and the community she’s spent years building. The Biz Studio is exactly what it sounds like—a place to design your business with the expert advice of someone who’s been there. In this episode, we discuss the journey Lara’s been on for over 12 years from retail to coach and why changing your focus isn’t a sign of failure.
Reclaim time with delegation: How to choose what you can outsource
Whether your business consists of one person or a team, the decision to outsource different parts to someone who has expertise in that area is simple math. When you or your team free up the time you spend doing work that someone else could do for you, it gives you more time to service clients or bring in new business. What tasks would you like to outsource?
Content process: You have more to say than you think you do
So many business owners hold back from producing content because they don’t know how to make the time, don’t think they have valuable things to say, or they think they’re going to run out of things to say. But establishing a process that works content into the flow of your business is one way to keep the flow going and not have to worry about finding time.
Small But Mighty Episode 11: Evelyn Watts on going from serial hobbyist role to side-gig success
These days, there are so many people with full-time jobs who also have side gigs. And the reasons vary from fulfilling the basic need of additional income to wanting to build a business to replace the full-time income. But there are also people who are looking to do something different and fulfilling in totally different ways. That's what led my friend, Evelyn Watts, to start her jewelry business, Wavy Nettles. In this episode, we explore some of the different aspects of the side gig and how to make it work.
Content with personality: Show your audience a good time
One of the best parts of being a marketer right now is the freedom to present business expertise in fun, creative ways. People often relate to businesses and people they can connect with, engage with and relate to. This means the more personality you put into your content, the more likely people will engage with it. When your content is infused with personality, it will also stand out more, and people will look forward to seeing what you publish next.
So, how can marketers seamlessly infuse personality into their content?
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