Less marketing noise.More clarity, strategy, and action. Blog
Small But Mighty Episode 14: Sherry Crummy on marketing and business lessons learned
There comes a time in the life of every business (even a marketing business) when you need marketing help. Sherry Crummy, of Crummy Media Solutions, is one of my go-to people for digital marketing advice and it's great that she's my first guest of 2021 on the podcast.
Marketing is an ongoing conversation! Here’s how to keep it going
Whether you’re posting on social media, writing a blog post, or any other type of content, there’s a tendency to lean towards information overload.
Even when it’s the first interaction, I often see people trying to include all the details of their product or service in their content, with the intention of telling their audience anything and everything they can think of to make a sale.
The problem is that this approach rarely creates the intended impact. In fact, more often than not it results in the opposite effect: overwhelm and disconnection.
How to create content that’s relatable (so it sticks)
We send subtle messages in content with the words we choose, the examples we share, the structure we select to lay it out, and the medium we use to deliver it. The best content reaches out to the audience using the words they use, examples they have lived or can imagine, and is delivered in a structure and medium they’re eager to consume.
Data-based decisions: The antidote to shiny object syndrome
It's easy to get caught up in the excitement of a new social media network (hello Tik Tok!) or a nifty email marketing tool for your business. New tools and networks often have a lot of hype around them and seem to make incredible promises about the growth, success, and ease they’ll bring to your business.
Shiny object syndrome describes this tendency -- the inclination we often have to chase the newest thing, rather than stay focused on what we’re doing.
Writing tips: How to take a pass on passive voice
With the incredible amount of content we have access to nowadays if someone isn’t able to quickly and concisely grasp key information from your content that is valuable, interesting, and relevant to them, chances are you won’t be able to hold their attention.
Testimonials that sell: Are you overlooking word-of-mouth marketing?
Word-of-mouth marketing is so powerful. We interact with brands and businesses every day, but if the experience is anything short of extraordinary, it’s unlikely we’re going to go out of our way to talk about it or share that experience with others (and, further, if the experience is perceived as negative, you can almost guarantee it’s going to be shared).
Small But Mighty Episode 13: Bibigi Haile on helping women step into their power
On her website, Bibigi Haile boldly declares to all who visit: “Own your story. Take your place. Step into your power.” These words are moving, inspiring. And they’re deeply important to Bibigi…and, no doubt, her clients, too. She’s helping women design their career and life based on the desires we too-often avoid sharing, even in whispers. In a world that’s focused on climbing ladders and achievements, it’s refreshing to take a step back and consider what you want and what fulfills you.
What should you look for when hiring marketing expertise?
I work in a very well-saturated space. There are marketing consultants and agencies everywhere—and they all have different strengths. But not all marketing expertise is created equal.
Every marketing discipline should be strategic
Marketing is one of the most important strategic functions of any business. When it's treated as a check box exercise, it's ineffective and it reinforces the too-often low value that is put on the work.
No business is immune to this mindset—it happens in large and small businesses.
Small But Mighty Episode 12: Lara Wellman on building business to fit the life you want
One of the great things about Lara Wellman is that she’s a business coach who’s real. There’s no artifice or pretense in her approach to helping her clients and the community she’s spent years building. The Biz Studio is exactly what it sounds like—a place to design your business with the expert advice of someone who’s been there. In this episode, we discuss the journey Lara’s been on for over 12 years from retail to coach and why changing your focus isn’t a sign of failure.
Don't want to miss future insights?
Get practical marketing and business strategy tips delivered to your inbox, along with updates on workshops, resources, and upcoming events.