Less marketing noise.More clarity, strategy, and action. Blog
Should you start a podcast? Tips and suggestions on using podcasting as a marketing tool
One of the many marketing tactics you might feel inclined to try is starting a podcast. The audio-only medium seems like a relatively easy gig, and advocates of podcasting suggest it can help to increase your authority and reach new people. But before you get started, let’s uncover whether podcasting is right for your brand so you’re not spending your limited time, money, and energy on something that isn’t going to propel your business forward.
How to use project briefs to plan for success
Just like you need goals to direct your energy and efforts in your business and to ensure you’re moving in the right direction, you also need a plan for how to get there.
Because setting a goal without taking any action steps to make it happen is like saying you want to go on vacation somewhere but never actually booking your plane ticket. It’s ineffective, to say the least, and will leave you stuck in the same place year after year complaining about how you never got to go on your trip or achieve that thing you want to.
Projects don’t magically happen. They require a plan, schedule, and communication to be successful.
4 things to consider when creating an effective social media plan
Included in every marketing strategy (I hope) is your content strategy.
Beyond the fact that you know you need to be creating content, it can be confusing knowing which platforms you should be showing up on. That’s what makes that marketing strategy so helpful.
Emails and blog posts are both great options, and may still be your best bet depending on your audience. However, we’re at a point in the online space where you would be remiss if you aren’t at least considering showing up on social media.
What platforms and tactics you use will be different depending on the audience you’re trying to reach. As will your tone, type and frequency of posts.
So, with all these variants—how do you build your plan?
Where to allocate your marketing efforts: inbound vs outbound marketing
Your marketing strategy is the guide you use to build a plan that describes where you will allocate these resources to achieve your business and marketing goals: outlining your ideal content schedule, your brand messaging, and the specific marketing tactics you are going to use based on where your ideal audience is, where you like to spend time, and what previous data has indicated.
Your plan should also include a mix of inbound and outbound marketing, so let’s dive into the differences between the two so you can make informed decisions for your business.
5 Ways to Come Up With Content Ideas
The concept of content creation likely isn’t new to you.
You’re bombarded with content from other companies all day long whether it be via social media posts, videos, or blogs and every time you scroll past you have that nagging feeling that you should be showing up more. But you also have concerns…
Small But Mighty Episode 24: Marisa Sheff on purchasing with a purpose and inspiring others to #PayItFootward
For each pair of socks purchased through Marisa Sheff’s Sock Footage, a donation pair is provided in hopes that the person purchasing will donate them in person or select one of the partner organizations for the socks to be donated to. Although other brands have similar models, Marisa encourages her customers to create conversations with homeless individuals by personally donating the socks. She does so with the belief that one person does have the power to change the life of a total stranger.
How a content process can help guide content creation
Do you struggle with content creation? When you are continuously creating valuable content for your audience that speaks to them where they’re at, shows them you understand what they’re going through, and begins to provide them solutions to their pain points, you’re gaining invaluable trust, which will later likely convert to sales.
Small But Mighty Episode 23: Stephanie Sewell on unschooling, independent learning and owning your life
Stephanie is an independent education consultant who helps both kids and parents take ownership of their education through self-directed learning so they’re engaged, happy and confident in all areas of life, not just school.
Features and functions aren't your story (and they're mostly not interesting either)
it’s not that no one wants your program, it’s that the story isn’t that interesting. Stories are a powerful way to create connection with your audience. You don't have to share deeply personal details to use stories that evoke a response. Use stories to relate to your audience and the frustrations or fears they have.
Small But Mighty Episode 22: Chris Peacock on helping individuals resolve challenges through Neurofeedback
Chris Peacock’s work in psychology as well as concern over the health and well-being of her own child, brought her down the path to being a Certified NeurOptimal® Trainer. In her work, Chris uses Neurofeedback to help individuals reset their nervous system to help them cope with learning disabilities, anxiety, behavioural challenges, and more. This unique method of training the brain helps calm the central nervous system and helps the brain develop new neural pathways which help people feel better and prepare them for everyday situations.
Don't want to miss future insights?
Get practical marketing and business strategy tips delivered to your inbox, along with updates on workshops, resources, and upcoming events.