Less marketing noise.More clarity, strategy, and action. Blog
Here's why building systems and processes is worth the effort
Creating systems and processes in your business may seem daunting, but it’s well worth the time and effort. With the right systems and processes in place, you can drastically cut down on the amount of time and energy exerted over many of these tasks, meaning more efficiency, time freedom and profitability down the line.
Setting up these structures may take more time up-front but the investment will pay you back enormously in the long-run, as long as you’re intentional and diligent about documenting, adhering to, and regularly reevaluating the guidelines you create.
Benefits of being a podcast guest (and what to do before you book)
Podcasting can offer incredible opportunities for small business owners looking to develop more authentic relationships with their current audience and get in front of new audiences. It’s a low-cost medium with millions of engaged listeners, and is predicted to continue to grow.
Even if you don’t have the capacity to start your own podcast, you can still take advantage of these opportunities by being a guest, as long as the show is aligned with your business and exposure goals.
How to find research that supports your content
When you think of citing your research do you get flashbacks of your high school or university days, and the frustration you felt when having to properly cite sources in your academic papers?
Well, I’m sorry to break it to you but unfortunately, if you’re creating content for your company, those days aren’t quite behind you (though the explosion of the internet has made things a lot easier).
Even for content on sales pages or blogs, citing sources is incredibly beneficial for you and your brand -- and will likely result in more sales down the road.
Demystifying Marketing: 4 Steps to Take for More Growth in Your Business
I see the same mistakes made again and again when it comes to marketing: misunderstandings about the intention behind marketing, confusion about the tools you should be using, and misconceptions about how to start and where to focus your time.
You'll get much more out of your efforts if you understand the true power of marketing to help build momentum and growth in your business.
Should you start a podcast? Tips and suggestions on using podcasting as a marketing tool
One of the many marketing tactics you might feel inclined to try is starting a podcast. The audio-only medium seems like a relatively easy gig, and advocates of podcasting suggest it can help to increase your authority and reach new people. But before you get started, let’s uncover whether podcasting is right for your brand so you’re not spending your limited time, money, and energy on something that isn’t going to propel your business forward.
How to use project briefs to plan for success
Just like you need goals to direct your energy and efforts in your business and to ensure you’re moving in the right direction, you also need a plan for how to get there.
Because setting a goal without taking any action steps to make it happen is like saying you want to go on vacation somewhere but never actually booking your plane ticket. It’s ineffective, to say the least, and will leave you stuck in the same place year after year complaining about how you never got to go on your trip or achieve that thing you want to.
Projects don’t magically happen. They require a plan, schedule, and communication to be successful.
4 things to consider when creating an effective social media plan
Included in every marketing strategy (I hope) is your content strategy.
Beyond the fact that you know you need to be creating content, it can be confusing knowing which platforms you should be showing up on. That’s what makes that marketing strategy so helpful.
Emails and blog posts are both great options, and may still be your best bet depending on your audience. However, we’re at a point in the online space where you would be remiss if you aren’t at least considering showing up on social media.
What platforms and tactics you use will be different depending on the audience you’re trying to reach. As will your tone, type and frequency of posts.
So, with all these variants—how do you build your plan?
Where to allocate your marketing efforts: inbound vs outbound marketing
Your marketing strategy is the guide you use to build a plan that describes where you will allocate these resources to achieve your business and marketing goals: outlining your ideal content schedule, your brand messaging, and the specific marketing tactics you are going to use based on where your ideal audience is, where you like to spend time, and what previous data has indicated.
Your plan should also include a mix of inbound and outbound marketing, so let’s dive into the differences between the two so you can make informed decisions for your business.
5 Ways to Come Up With Content Ideas
The concept of content creation likely isn’t new to you.
You’re bombarded with content from other companies all day long whether it be via social media posts, videos, or blogs and every time you scroll past you have that nagging feeling that you should be showing up more. But you also have concerns…
Small But Mighty Episode 24: Marisa Sheff on purchasing with a purpose and inspiring others to #PayItFootward
For each pair of socks purchased through Marisa Sheff’s Sock Footage, a donation pair is provided in hopes that the person purchasing will donate them in person or select one of the partner organizations for the socks to be donated to. Although other brands have similar models, Marisa encourages her customers to create conversations with homeless individuals by personally donating the socks. She does so with the belief that one person does have the power to change the life of a total stranger.
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