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Content creator vs. content creation: How to find the right balance for your business
As consumers continue to demand more from the brands they support, business owners tend to feel an even greater pressure to be omnipresent online. But, how far should you go?
While creating content is often necessary to grow your business, that doesn’t mean you have to fully embrace the role of a content creator. Here are some ways to strike a balance in your business and marketing efforts.
How to avoid the trap of distracting ideas
As a business owner, you likely have lots of ideas. Some are worth the time and intention it takes to bring them to fruition, and others simply aren’t.
This is an important piece of self-awareness to have because the flood of ideas can be distracting when you have higher priorities that require your attention. Here's the process I use to test the viability of my ideas. Consider adopting this methodology in your own business to determine whether or not to take action on your ideas.
How-to guide: learn to brand yourself with words
What you do, what you say (and the tone you say it in), who you are, how you help your clients or audience – each of these elements create an imprint on the world. You don't get to have control over your brand, but you can heavily influence it by thinking about how you want others to perceive you.
Honing in on your brand voice, tone, style, and values can help you decide what marketing actions you will take (and which you’ll avoid) to reinforce the traits, values, and perspectives you want to emphasize about your company.
Content writing prompts: 5 ideas to ignite your imagination
Constantly trying to come up with content ideas day in and day out can seem like a daunting task, and after a while it’s inevitable that you’ll experience moments where you find yourself staring at an empty page and a blinking cursor, trying to figure out what to write about.
On those days, I like to turn to the world of content prompts. For both myself and my clients, using creative writing prompts as a starting point for a blog or social media post can help to ignite the imagination.
Here are 5 to get you started.
A few of my favourite productivity and creativity tools for small business owners
To build a successful business you need to focus on sustainability.
To support you in your pursuit to accomplish more in your business, without running yourself into the ground, I’ve compiled a few of my favourite productivity and creativity helpers.
I use these frequently in my business and with my clients for increased efficiency, and to help ensure I have a more manageable workload!
There is no ‘one-size-fits-all’ marketing plan
The spoiler alert you likely didn’t want: there is no ‘one-size-fits-all’ when it comes to marketing. Unfortunately no one, not even the most successful business owners or brands, can simply hand over their marketing blueprint and promise you the same results they’ve seen.
Your business is unique. You are unique. What you do to grow your business should fit you, your business, the audience you want to attract, and the market you're in. (And no, that doesn’t necessarily mean you have to do things you don’t want to do to achieve your goals.)
5 prompts to inspire your content marketing (to engage your audience and make more sales)
Creating content for your marketing strategy is a never-ending process. That’s essentially the name of the game! Continue to show up, continue to serve, continue to add value to your audience, and you’ll see tangible results over time in the form of sales and community growth.
Knowing that content curation is beneficial and showing up across platforms, though, are two very different things.
If you’re struggling to know what to post, content prompts can help to fuel new ideas and inspiration around telling your story, providing value, and sharing your offers to better engage your audience.
Should you start a podcast? Tips and suggestions on using podcasting as a marketing tool
One of the many marketing tactics you might feel inclined to try is starting a podcast. The audio-only medium seems like a relatively easy gig, and advocates of podcasting suggest it can help to increase your authority and reach new people. But before you get started, let’s uncover whether podcasting is right for your brand so you’re not spending your limited time, money, and energy on something that isn’t going to propel your business forward.
5 Ways to Come Up With Content Ideas
The concept of content creation likely isn’t new to you.
You’re bombarded with content from other companies all day long whether it be via social media posts, videos, or blogs and every time you scroll past you have that nagging feeling that you should be showing up more. But you also have concerns…
How a content process can help guide content creation
Do you struggle with content creation? When you are continuously creating valuable content for your audience that speaks to them where they’re at, shows them you understand what they’re going through, and begins to provide them solutions to their pain points, you’re gaining invaluable trust, which will later likely convert to sales.
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