5 prompts to inspire your content marketing (to engage your audience and make more sales)
Creating content for your marketing strategy is a never-ending process. That’s essentially the name of the game!
Continue to show up, continue to serve, continue to add value to your audience, and you’ll see tangible results over time in the form of sales and community growth.
Why? When you’re sharing relevant and helpful content with your audience it’s going to help them relieve the pain points they’re struggling with. And when you can help your audience make progress with your free content, they’re more inclined to trust you and your paid content to deliver results.
Knowing that content curation is beneficial and showing up across platforms, though, are two very different things.
Having been in this business for over 15 years, I know the struggles my clients face when it comes to writer’s block, fear of showing up, and constant questioning around if what they’re sharing is actually valuable.
So, one of the tools I love to use to support my own content creation and my clients is content prompts. If you’re struggling to know what to post, these can help to fuel new ideas and inspiration around telling your story, providing value, and sharing your offers to better engage your audience.
I love content prompts so much, I’ve committed to showing up weekly in my Magnificent Marketer’s Club with content prompts and ideas on how to use them, to support members in generating content ideas for their businesses.
Here are 5 prompts you can steal for your own business.
1. Be a contrarian: What's a widely accepted practice or belief in your industry that you believe is useless? Explain what it is and why you feel this way about it.
It's okay to have and share a differing point of view. That’s one of the great things about the online space. There is room for you, your ideas, and your perspectives – even if they differ from the mainstream.
However, having an alternate perspective also doesn't mean you have to be confrontational about it.
Sharing your beliefs through content can be a great way to connect with people in your audience who are looking to have similar contrarian perspectives validated.
It can also potentially bring more eyes to your work simply because it’s a new and potentially controversial perspective, which generally attract more attention.
If your brand tends to be more positive, you can assert your differing view with diplomacy rather than overt dislike.
Don't be afraid to disagree with your peers and know that, yes, you can absolutely do it with positivity, empathy, and respect.
Once you’ve shared why you disagree, you can also share how you do things differently, which can also be a great way to lead your audience to one of your offers.
2. Share X number of things that inspire you in your work.
What inspires you to do the work you do? Think about those joyful things that make you giddy with excitement.
What are they?
Why do they make you feel so good?
Are you able to generate that feeling more often?
Sharing this with your audience will help them get to know you and what motivates you every day. It gives them a more well-rounded picture of who you are and what you love about your work.
This is one more piece of you that can resonate with and attract your people -- the clients you're meant to work with.
It allows your audience to feel connected with you, potentially find common ground, and build trust – because people want to work with those who actually enjoy their work and put their all into what they do!
3. Write a review of a tool you love that your audience can benefit from using.
Put yourself in your audience’s shoes. What pain points are they dealing with? How could you further support them and their journey by directing them to additional tools or resources, besides your own?
There are lots of possibilities for this prompt!
A website with great information (e.g., for research or programs)
An app they can use (e.g., for meditation or focus)
A special notebook (e.g., for gratitude practice or journaling or dreaming and planning)
A method of planning or thinking (e.g., a framework or toolkit, or a decision making process)
An association (e.g., for memberships or connections and relevant information)
Keep in mind that this prompt isn’t about sharing something you use to facilitate your business processes.
Instead, it's about finding the overlap between your clients' needs and the work you do, and suggesting a great tool that helps them with a need.
Your review doesn't even have to be something you personally use now. It can be something you've learned about and know from others to be useful and valuable, or something you used previously on your journey that might be supportive.
Make sure to share both what the tool or resource is, and how it might be valuable for your audience.
4. Share some tools or methods you've tried in the past that didn't work so well.
In addition to learning about the bells and whistles of a tool or method that make it so great, it can sometimes be even more helpful to know the downsides of a tool or method so we know what’s not worth our effort or investment.
So, provide your audience with that insight!
Sharing this kind of information isn't about bashing anything. It's simply sharing a different perspective or data point that people can use to determine whether the tool is the right fit for them.
It's totally conceivable that you can review something you don't like and people will try it out anyway because the parts that didn't work for you aren't as important or relevant to them.
The people who do find your thoughts relevant and important will be truly grateful you saved them time, energy, and potentially money!
5. Walk your audience through a typical day, or how you typically work with a client in your business, and share some insights with them that they'll appreciate.
Content marketers generally recommend regularly posting testimonials from past clients to provide your audience with social proof and allow them to develop a sense of trust in you.
And while testimonials have their place in providing insights about a business, and I love to use them, they usually focus on the results and not quite as much on the actual experience of working with you.
In addition to regular testimonial posts, consider giving your audience more information about that experience:
What is your thought process?
Share your philosophy behind the work you do.
How does your approach differ from others in your industry?
By walking your audience through the steps you take when working with a client, they’ll be able to more clearly see where they fit into your process, and can envision themselves in the transformation.
There’s more where these came from
I share these ideas not to dictate any particular approach to these prompts. It's more about giving you a place to go for a variety of ideas if you're struggling!
You can interpret these prompts in any number of different ways, creating content that's serious, light, or empowering depending on your business and your perspective.
Not only that, the specific type and length of content you produce can vary. You could write a blog post, record a video, or make an infographic (and then slice it up to share in pieces)!
While it can be intimidating to think about content as a never-ending task, it can also be exciting to look at it in that way! There are endless ways to attract your ideal audience, speak to them in ways that will resonate, and share your offer and perspective to grow your business.
If you’re looking for more inspiration and content ideas, the Magnificent Marketer’s Club is the place to be.
Not only will you get access to all future prompts, you’ll be able to scroll back through all the prompts I’ve posted so far.
(And by the way, content prompts are just one of the ways I’m supporting businesses like yours in The Club).
Your content repository will be built with ease and you’ll have no shortage of ideas to promote and grow your business.
If you happen to use a content prompt, please share what you create with it in the comments or in The Club!