Content creation for highly regulated industries

The most common industries that come to mind with challenges to creating content are those that have strict rules handed down by regulatory bodies, usually because they handle highly confidential, sensitive information: lawyers, accountants and other financial services, government contractors, etc.

ContentKaren WilsonJune 28, 2016President Obama, highly regulated industries, content marketing, storytelling, value, adding value, transparency, answer questions, confidentialityComment

The human side of personal brands

The discussion of personal branding has a spectrum of beliefs that go from "you are who you are, people should just accept it no matter what", to "you need to be cognizant of how every little thing you do is perceived every moment of every day".

BrandingKaren WilsonAugust 18, 2015personal brand, genuine, authentic, personal, personable, true, helpful, inspiring, necessary, kind, transparency, transparentComment

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