Your work is making a difference for someone. I know it is, because my work makes a difference too. You have stories in what you're doing, even if you don't yet realize it. I bet you tell your stories when you go home in the evenings, or when you're visiting with friends. If you truly don't, then why are you doing what you do?

Stories are a bridge that create a connection. In the telling, you can provide information about what you do, why you do it, the outcomes you anticipate, and the kinds of problems you can help solve.

StorytellingKaren WilsonAugust 30, 2016making a difference, helping, adding value, value, content, blogging, storiesComment

Content creation for highly regulated industries

The most common industries that come to mind with challenges to creating content are those that have strict rules handed down by regulatory bodies, usually because they handle highly confidential, sensitive information: lawyers, accountants and other financial services, government contractors, etc.

ContentKaren WilsonJune 28, 2016President Obama, highly regulated industries, content marketing, storytelling, value, adding value, transparency, answer questions, confidentialityComment

Blog