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The anatomy of a great client case study (steal my template)
Do you know how your customers and clients feel after working with you? Every interaction you have with clients and customers leaves an impression that they'll likely share with others at one point or another.
With careful curation, you can highlight your client results and experiences in a way that inspires future customers to choose you! Here's how.
Small But Mighty Episode 15: Lori Pearlstein on the value of in-person connection and authenticity in marketing
I was excited to talk to Lori Pearlstein of PlayWorks, who uses improv and humour to help people and businesses get more comfortable and spontaneous when speaking in front of others. There is value in connecting with people in-person and over the phone and Lori encourages us to do more of that and rely less on social media. In this episode, Lori and I chat about how COVID-19 means we rely a lot more on online communication, but how we can also use this time to improve our comfort and confidence to have better, more authentic conversations in our businesses.
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