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Voice, tone, and style (oh, my!): What they are and why you should care
Voice. Tone. Style. These words get thrown around a lot in marketing circles but what do they mean for you? If you want to build a strong brand, they mean a lot. These three little words have the big job of helping shape your brand through the words you use and the personality behind them.
What will your audience see in your words? How will they describe your business and perceive your organization as a result of how you put your message out into the world?
Improve your writing with these easy tips
When people send me something to edit, these are some things I'd change if I found them. I try to make my writing simple and clean, especially since I write mostly for web/digital mediums. After all, K.I.S.S. (keep it simple, silly) is the #1 rule in digital media.
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