Think about the products you buy, especially the ones that delight you most. Did you buy any of them merely because you read through the features and the product checked all your boxes? I doubt it.
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Karen Fiorini has had an interesting path to her current business and she kindly agreed to come on and talk about the transition and how she arrived at this new venture. I hope you enjoy hearing her story and how she’s helping others find their own success through her business, RF Success Academy.
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I met Jen Wright around the time she started her clinic and I’ve been impressed with her unwavering commitment to her values and beliefs around offering wellness services - which we talk about in more detail on this episode of Small But Mighty.
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Small businesses have taken a big hit with the shutdowns due to coronavirus. This podcast is a small step I can take to help so you know their stories, know the work that goes into keeping a small business going. I hope to inspire and encourage other small business owners while helping promote the variety and richness of products and services that small businesses offer in Canada.
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Messaging can be a real "tug of war of words.” It can be a challenging process because it often leads to a realization that how you talk about your business doesn’t quite accomplish what you thought it would. There can be a few different reasons for that.
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