Posts tagged outcomes
Shift your marketing focus from output to outcomes

The output of your marketing is important. Believe me, I’m the last person to say it isn’t. But if you’re so busy putting stuff out there and not thinking about the bigger picture of what you’re trying to do before you take action, you’re turning your marketing into busywork that probably isn’t serving you as well as it could.

So, let’s talk about some of those key points about busyness and how they relate to marketing.

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