Less marketing noise.More clarity, strategy, and action. Blog
Shift your marketing focus from output to outcomes
The output of your marketing is important. Believe me, I’m the last person to say it isn’t. But if you’re so busy putting stuff out there and not thinking about the bigger picture of what you’re trying to do before you take action, you’re turning your marketing into busywork that probably isn’t serving you as well as it could.
So, let’s talk about some of those key points about busyness and how they relate to marketing.
No one cares about your amazing product features
Think about the products you buy, especially the ones that delight you most. Did you buy any of them merely because you read through the features and the product checked all your boxes? I doubt it.
Don't want to miss future insights?
Get practical marketing and business strategy tips delivered to your inbox, along with updates on workshops, resources, and upcoming events.