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Small But Mighty Episode 11: Evelyn Watts on going from serial hobbyist role to side-gig success
These days, there are so many people with full-time jobs who also have side gigs. And the reasons vary from fulfilling the basic need of additional income to wanting to build a business to replace the full-time income. But there are also people who are looking to do something different and fulfilling in totally different ways. That's what led my friend, Evelyn Watts, to start her jewelry business, Wavy Nettles. In this episode, we explore some of the different aspects of the side gig and how to make it work.
Content with personality: Show your audience a good time
One of the best parts of being a marketer right now is the freedom to present business expertise in fun, creative ways. People often relate to businesses and people they can connect with, engage with and relate to. This means the more personality you put into your content, the more likely people will engage with it. When your content is infused with personality, it will also stand out more, and people will look forward to seeing what you publish next.
So, how can marketers seamlessly infuse personality into their content?
Strategy vs. plan: What’s the difference, and why does it matter?
I talk about the importance of planning a lot. But strategy and planning aren’t the same, and it’s essential to understand the difference. I haven’t talked nearly enough about the strategy that guides planning. Because if you don’t have a strategic foundation in place, even the best plans may not generate the results you want.
Small But Mighty Episode 10: Alex Keenan on pushing through fear to make an impact
Alex Keenan of Stage Light Communications is helping people step out of their comfort zone and take their place on stages of all kinds—in team meetings, boardrooms, and beyond. There’s a vulnerability to putting yourself out there, and some people never get over the nerves. But it is possible to get over the fright. In this episode, Alex and I chat about her work and the life-changing impact it’s had on some of her clients.
Target markets, audiences, and ideal clients: What they are and how to use them
Your target audience is a fundamental piece of your marketing strategy because you need a solid understanding of the audience you’re trying to reach (and who you don’t want to reach). That includes the problems they have (that you can help solve), where you can find them, and the language they use.
But how does your target audience compare to the ideal client you want and the clients you actually have? Turns out, each of these might look a little different (but hopefully not too different).
Alignment vs. agreement and why it’s okay to disagree
We don’t have to agree with a decision to be aligned with a common goal or purpose. Disagreeing with something often means you see a different side of a situation, but it doesn’t mean we have to dislike when that happens. Seeing another side to a situation is often a good thing. And it’s important to remember that different paths can take you to the same place.
Small But Mighty Episode 9: Colleen Kanna on merging fashion, function, and comfort
The theme for October has definitely been women helping women. My guest on this episode, Colleen Kanna, owner of COKANNA and a cancer survivor, wanted to give women going through breast cancer treatment the kind of clothing options that she struggled to find during her own treatments. It’s a powerful thing when women take on the problems we experience, because it means we can take the hard-earned lessons and wisdom we’ve learned and put it out in the world for others to benefit from.
Jargon begone: How to translate your expertise into clear, engaging content
When your copy that’s meant to be read by the masses makes people’s heads spin trying to process the conglomeration of words, you’ve missed the mark.
7 DOs and DON’Ts of taking on controversial topics in your business content
If you're a business owner with an active social media presence, then more than likely you’ve found yourself in the position of wanting to post, share or comment on a controversial topic or opinion, but something holds you back. And for good reason! Wading into controversy isn't necessarily wrong for a business, but the response to your perspective can impact you as a person. But, with everything going on in the world right now, how a business handles controversial topics or opinions is coming up more and more.
Small But Mighty Episode 8: Sam Razzaghi on helping women carry less
Product designs from women are often inspired by personal wishes that can’t be found anywhere. That’s Sam Razzaghi’s story at a high level, but Sam is motivated by much more than wanting a more functional bag for the commute, as she shares in this episode.
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