Small But Mighty Episode 11: Evelyn Watts on going from serial hobbyist role to side-gig success
Small But Mighty Episode 11: Evelyn Watts on going from serial hobbyist role to side-gig success

These days, there are so many people with full-time jobs who also have side gigs. And the reasons vary from fulfilling the basic need of additional income to wanting to build a business to replace the full-time income. But there are also people who are looking to do something different and fulfilling in totally different ways. That's what led my friend, Evelyn Watts, to start her jewelry business, Wavy Nettles. In this episode, we explore some of the different aspects of the side gig and how to make it work.

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PodcastKaren Wilsonartisan metalsmith, handmade, creative outlet, Wavy Nettles, side gig, Evelyn Watts, metalsmith artist, jewelry, hobbyComment
Content with personality: Show your audience a good time
Content with personality: Show your audience a good time

One of the best parts of being a marketer right now is the freedom to present business expertise in fun, creative ways. People often relate to businesses and people they can connect with, engage with and relate to. This means the more personality you put into your content, the more likely people will engage with it. When your content is infused with personality, it will also stand out more, and people will look forward to seeing what you publish next.

So, how can marketers seamlessly infuse personality into their content?

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ContentKaren Wilsoncontent, content marketing, content ideasComment
Strategy vs. plan: What’s the difference, and why does it matter?
Strategy vs. plan: What’s the difference, and why does it matter?

I talk about the importance of planning a lot. But strategy and planning aren’t the same, and it’s essential to understand the difference. I haven’t talked nearly enough about the strategy that guides planning. Because if you don’t have a strategic foundation in place, even the best plans may not generate the results you want.

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MarketingKaren Wilsonstrategy, strategic planning, business strategy, planComment
Small But Mighty Episode 10: Alex Keenan on pushing through fear to make an impact
Small But Mighty Episode 10: Alex Keenan on pushing through fear to make an impact

Alex Keenan of Stage Light Communications is helping people step out of their comfort zone and take their place on stages of all kinds—in team meetings, boardrooms, and beyond. There’s a vulnerability to putting yourself out there, and some people never get over the nerves. But it is possible to get over the fright. In this episode, Alex and I chat about her work and the life-changing impact it’s had on some of her clients.

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PodcastKaren Wilsonpublic speaking, storytelling, messaging, improvisation, presentation, speaker, audience, scripted, authentic, Stage Light CommunicationsComment
Target markets, audiences, and ideal clients: What they are and how to use them
Target markets, audiences, and ideal clients: What they are and how to use them

Your target audience is a fundamental piece of your marketing strategy because you need a solid understanding of the audience you’re trying to reach (and who you don’t want to reach). That includes the problems they have (that you can help solve), where you can find them, and the language they use.

But how does your target audience compare to the ideal client you want and the clients you actually have? Turns out, each of these might look a little different (but hopefully not too different).

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MarketingKaren WilsonComment