Between all of the different channels, platforms, tactics, and activities available now, there are so many ways you could be marketing your business. But just because these options and opportunities exist, it doesn’t mean you need to (or should) do all of them. So, how do you choose what not to do in marketing?
Read MoreNicole Colbeck’s decades-long journey in the music industry has led her from promotion to production and from planning to management. For over a decade, Nicole has used this experience in her business, Little Acorn Creative Coaching, to assist artists with their business strategy, individual projects and to help them find space in their businesses to breathe and let their creativity flow.
Read MoreI don’t know the answers to the big problems in the world. But I’ve done a lot of thinking about my role as an individual and as a business owner.
This year, my one word is “values.” I made a commitment to myself to make both personal and business decisions this year in line with my values. It’s not always easy, though.
Read MoreYou’ve likely heard that collaboration is key (which may have been accompanied by an eye roll because you’d rather have not been part of the group project for which this comment was directed), but have you considered how collaboration supports your business plan?
Expanding your efforts through word-of-mouth marketing will mean rapid growth for your business. While we’ve spoken at length about the testimonial client route for effective referrals before, here we’re referring to mutually beneficial agreements with other business owners.
Read MoreAnna Sinclair brings moms together through The Total Mom Network. It’s a place to connect, help one another and experience unique events. Anna also runs Sinclair Creative Agency, a full-service agency that connects brands and communities through storytelling. She joins me on the show today to discuss what inspired her to start Total Mom Inc., and how her experiences as a singer and actress have helped her create a creative agency built on connection.
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