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Small But Mighty Episode 14: Sherry Crummy on marketing and business lessons learned
There comes a time in the life of every business (even a marketing business) when you need marketing help. Sherry Crummy, of Crummy Media Solutions, is one of my go-to people for digital marketing advice and it's great that she's my first guest of 2021 on the podcast.
Marketing requires businesses to be prepared to go the distance
One of the most discouraging things I see happen in my work is organizations that want to use all these shiny “new” tools to grow, thinking the results will be immediate.
That has never been true for any form of marketing, though there are occasional exceptions. Most businesses need to ignore the exceptions. Statistically, they're outliers and the results aren’t likely to be replicated. The stories about them should all include disclaimers that say, "results not typical."
Your website is home - don't rent space somewhere else
Your website is your home online. You own it. You control it. You decide what goes in the closets. You get to put out the fun and funky accessories. You get to dress it to suit your brand. You get to decide whether to stay or leave.
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