Less marketing noise.More clarity, strategy, and action. Blog
Why you still need a blog on your website
If you’ve heard that blogs are outdated and there’s no point in starting one, or that you should abandon your blogging efforts in pursuit of a social media strategy, I’m sorry to say that unfortunately you’ve likely been given bad advice.
Now granted, blogging practices have changed. And, yes, social media can be a great way to grow your business. But blogging is far from dead. In fact, blogging can be an integral element of a larger content marketing plan if executed properly.
Here are some of the top reasons you still need a blog on your website if you’re looking to grow your business.
Repurposing content starts with rethinking how you view content
For anyone trying to market their company through evergreen content that demonstrates expertise in their field, the same idea of giving new, and sometimes unexpected, life to older content can make it easier to maintain a flow of content for your business. Because no one likes to throw away hard work - even if it happened years ago.
The dating game of web content
Do you remember what it’s like to be mutually “in like” for the first time? You click with the person so well that you want to see and talk to each other all the time. The connection is so strong that you feel like you’ve found a kindred spirit, or maybe even THE ONE!
Your website is home - don't rent space somewhere else
Your website is your home online. You own it. You control it. You decide what goes in the closets. You get to put out the fun and funky accessories. You get to dress it to suit your brand. You get to decide whether to stay or leave.
Don't want to miss future insights?
Get practical marketing and business strategy tips delivered to your inbox, along with updates on workshops, resources, and upcoming events.